Books > Reference & Interdisciplinary > Communication studies > Research methods
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Research Methods: A Practical Guide For Students And Researchers (Paperback, Second Edition)
Loot Price: R1,610
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Research Methods: A Practical Guide For Students And Researchers (Paperback, Second Edition)
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Research Methods: A Practical Guide for Students and Researchers is
a practical guide on how to conduct research systematically and
professionally. The book begins by distinguishing between causal
and interpretive sciences. It then guides the reader on how to
formulate the research question, review the literature, develop the
hypothesis or framework, select a suitable research methodology,
and analyze both quantitative and qualitative data.The book uses
classic examples as exemplars. It also uses many examples from
different disciplines and sectors to demonstrate and showcase the
inter-connections and wider applications of research tools.The book
emphasizes integration. It does not merely provide a smorgasbord of
research designs, data collection methods, and ways to analyze
data. Instead, it shows how one could formulate research strategies
given the outcomes the researchers are required or tasked to
deliver.The revised edition includes three new chapters on time
series (including spatial models), machine learning, and
meta-analysis. In addition, existing chapters have been expanded to
include more examples, digital research, and new material.
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