More than a truly brilliant graphic designer, Otl Aicher was a
transformative thinker, photographer, typographer, ecologist,
philosopher, co-founder and mentor of the renowned Hochschule fuer
Gestaltung at Ulm and teacher. On the centenary of his birth, this
splendidly produced and designed book looks at every facet of his
career, and traces the many strands of his lasting influence. Otl
Aicher is most famously known for the pictographs he designed for
the 1972 summer Olympic Games in Munich. Fifty years later, his
system of iconography has become a universal language, directing
people to bathrooms, through subways, around airports and
hospitals. But Aicher's achievements extended far beyond the world
of graphic design. Filled with illustrations, photographs,
documents and archival material, and enhanced by thoughtful and
personal essays from leading critics, designers, and friends, this
survey takes a disciplinary approach to explore Aicher's role as
one of the founding figures of visual communication. We learn about
Aicher's work developing corporate brands; how he created the Rotis
typeface, then built architecture incorporating the font; how he
collaborated with artists and architects such as Josef Albers,
Alexander Kluge, and Norman Foster; and how his founding of the Ulm
School of Design reflected his passion for teaching, and for an
open, free, and democratic society. Aicher's achievements are
evident in nearly every public space on the globe and this
definitive and timely reference work rightfully places Aicher among
the pioneering geniuses of the past century.
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