Books > Business & Economics > Economics > Economic theory & philosophy
|
Buy Now
Data, Expert Knowledge and Decisions - An Interdisciplinary Approach with Emphasis on Marketing Applications (Paperback, Softcover reprint of the original 1st ed. 1988)
Loot Price: R3,004
Discovery Miles 30 040
|
|
Data, Expert Knowledge and Decisions - An Interdisciplinary Approach with Emphasis on Marketing Applications (Paperback, Softcover reprint of the original 1st ed. 1988)
Expected to ship within 10 - 15 working days
|
Cross-disciplinary research on how computer-assisted decision
making can be supported by sophisticated data analysis techniques
and recent developments in knowledge-based systems research are
described in this volume, with emphasis on marketing applications.
Aspects dealt with include market-share analysis (spreadsheet
based), media planning, stochastic market modelling, marketing data
analysis and new product introduction management (all
knowledge-based, partly using PROLOG). These contributions
emphasize links between decision support, expert knowledge research
and marketing. Other application areas are debt and credit
management and personnel disposition (KEE based), portfolio
management (PROLOG based) and vehicle scheduling. Concrete
interconnections between data analysis and marketing can be seen in
the contributions on classification and unfolding of market data,
market segmentation by forced classification, conjoint analysis
applications, ideal point product mapping, MDS in
telecommunications pricing and multi-mode marketing data
evaluations.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.