"Stunning in its visual display of information, intuitive in its
navigation, and generous in every single way, the design of New
West rewards the reader page after page. The printing is absolutely
incredible, using the art of vintage linen postcards to create a
textured, color-saturated vision of the American West that is both
old and new at once. The harmony between the vision for the design
and the technical aspects of the production is a beautiful thing to
behold." -- GOLD winner of the PubWest Book Design Awards The
Mid-Century Linen Post Card, recognized for its color-saturated
hues and textured finish, evolved as a rare hybrid of the mediums
of photography, painting, and mass printing. New West, a
comprehensive publication of this popular artform, explores the
evolution of the American West through these vibrant and compelling
images. The American West is renowned for its unique and
spectacular natural scenery. While early images depicting vast
expanses of unsettled land still persist, today, contemporary
westerners are far more likely to live in cities than in the wild.
New West celebrates the pre-existing geography of the landscape, as
well as its high-speed transformation to suit man's need for
growth, commerce, transportation, entertainment, arts, education,
and public life. Examined through the lens of four waves of
innovation; steam, steel, oil, and information, this book also asks
the ultimate question of any exploration of history: what
innovation is next?
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