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Behavioral insights for development - cases from Central America (Paperback)
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Behavioral insights for development - cases from Central America (Paperback)
Series: Directions in development
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Behavioral Insights for Development: Cases from Central America
brings together a set of experiences that applied behavioral
insights to different areas of public policy - in some cases
through randomised control trials, and in others using surveys or
behavioral games. These experiences collectively show the promise
of public policies that are informed by a better understanding of
what drives individual behavior. In Costa Rica, for example,
informing households of how much water they consume relative to
their neighbours reduced water consumption (chapter 1). In
Guatemala, altering the way government communicates with taxpayers
increased revenue collection (chapter 2). In Nicaragua, an analysis
of a cash transfer program found that children in households
receiving benefits exhibited significantly higher cognitive
development - a result influenced by parental behaviour changes
during the programme (chapter 3). In El Salvador, we explore how
different biases explain the apparent puzzle of a gas subsidy
reform that benefited most of the population yet proved to be
widely unpopular (chapter 4). Chapter 5 also uses behavioural
insights to analyse subsidy reforms in El Salvador, this time using
a different methodology: a set of economic behavioural games
designed to evaluate the willingness of individuals to accept
subsidy reforms that would affect them directly. Finally, chapter 6
reflects on the progress made in applying behavioural insights in a
development context. These cases illustrate, in practice, some of
the findings of the World Development Report 2015: Mind, Society,
and Behavior. In particular, they demonstrate the possibility of
using nontraditional tools, complementary to regulation, in
contexts where time and resources are limited. The World Bank has
since established a Mind, Behavior, and Development (eMBeD) Unit
within the Poverty and Equity Global Practice to mainstream and
scale up behavioural science in public policies and programs. We
hope these experiences will help to inform other practitioners
about the potential of applying behavioral insights in a
development context and will encourage them to consider such
approaches as a complement to traditional policy measures.
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