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International Conference on Metropolitan Tourism - Shanghai, China, 17-18 November 2006 (Paperback)
Loot Price: R993
Discovery Miles 9 930
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International Conference on Metropolitan Tourism - Shanghai, China, 17-18 November 2006 (Paperback)
Series: World Tourism Organization Seminar Proceedings
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The International Conference on Metropolitan Tourism which was held
in Shanghai, China, from 17-18 November 2006 was the first of
UNWTO's three international conferences aimed at providing a
blueprint for the development of city tourism in Asia. It was
organized in conjunction with the China National Tourism
Administration (CNTA) and Shanghai Institute of Tourism.
Discussions centred on various aspects of metropolitan tourism such
as capacity-building, safety and security, demand and supply,
sustainability in city development, competitiveness of cities and
the effect of large festivals and special events on tourism
development. Speakers in Shanghai also analysed issues ranging from
how best to market and promote cities, (especially to important
growth sectors such as the conventions and MICE markets) to the
benefits of staging mega events. They also discussed making tourism
an integral part of the planning and development process and how to
involve the local community.
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