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Chinese Outbound Tourism 2.0 (Hardcover)
Loot Price: R4,473
Discovery Miles 44 730
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Chinese Outbound Tourism 2.0 (Hardcover)
Series: Advances in Hospitality and Tourism
Expected to ship within 12 - 17 working days
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Booming Mainland Chinese outbound travel is one of the most
exciting phenomena in the world tourism industry's recent history.
From 2000 to 2010, Chinese outbound travel increased at a
compounded annual rate of 18.5 percent, and it is forecasted that
by 2020 China will generate approximately 100 million outbound
trips a year, making China the fourth largest source of outbound
travel in the world. The new Chinese tourists are more confident,
technologically savvy, value conscious, and ready to explore
unfamiliar territory. For tourism marketers and researchers who are
getting ready to or just celebrated their initial "west-meets-east"
moments, the new Chinese tourists are showing up at their doors and
presenting new challenges for marketing and service. In this book,
leading authors from around the world share their most cutting-edge
findings and thoughts on the Chinese outbound travel market. The
book reflects on the paths of the Chinese outbound travel
development, reports new trends and issues, and provides new
insights and recommendations. For practitioners around the world
(e.g., destination policymakers and marketers, travel and tourism
service providers, owners, and managers), this book provides
hands-on guidance on understanding tourists from Mainland China.
For tourism scholars, educators, and students, this book provides
basic yet essential knowledge on the Chinese outbound travel market
and tourist behavior and points out important future directions.
Most tourism programs today have an international component in
their curriculum, usually including a global tourism class. This
book serves as an excellent supplemental reading for students in
these classes.
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