The rise in popularity of South Korean entertainment and culture,
known as the Korean Wave, began and has been promoted as an
official policy of the Korean government to revive the country's
economy. As such, popular culture products such as K-pop and
K-drama are tailored to appeal to the widest possible audience
beyond national and regional boundaries. This study of the appeal
of Korean popular culture examines cultural production and
consumption, hybrid culture, the West versus. Asia, global race
consciousness, and changing views of masculinity and femininity,
among other topics.
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