Marketing Competences and Strategic Flexibility in China (Hardcover)

In the age of globalization, China presents a unique setting for organizations. However, the uncertainties and ambiguities prevalent in the Chinese business environment, in particular in the area of marketing competences and strategic flexibility, are neither well understood nor effectively negotiated by the international investment community. With examination of what is currently happening in terms of Chinese business, this book addresses Chinese business culture and its turbulent business environment. In particular, it discusses how firms build and leverage distinctive competences, capabilities of organizationhal learning and strategic flexibility to achieve superior customer-focused performance in fast-moving environments.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	December 2006
First published:	2007
Authors:	Y. Wang • R. Li-Hua
Dimensions:	216 x 140 x 20mm (L x W x T)
Format:	Hardcover
Pages:	261
ISBN-13:	978-0-230-01350-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-230-01350-3
Barcode:	9780230013506

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!