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Tuning Out Blackness - Race and Nation in the History of Puerto Rican Television (Paperback, annotated edition)
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Tuning Out Blackness - Race and Nation in the History of Puerto Rican Television (Paperback, annotated edition)
Series: Console-ing Passions
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Tuning Out Blackness fills a glaring omission in U.S. and Latin
American television studies by looking at the history of Puerto
Rican television. In exploring the political and cultural dynamics
that have shaped racial representations in Puerto Rico's commercial
media from the late 1940s to the 1990s, Yeidy M. Rivero advances
critical discussions about race, ethnicity, and the media. She
shows that televisual representations of race have belied the
racial egalitarianism that allegedly pervades Puerto Rico's
national culture. White performers in blackface have often
portrayed "blackness" in local television productions, while black
actors have been largely excluded.Drawing on interviews,
participant observation, archival research, and textual analysis,
Rivero considers representations of race in Puerto Rico, taking
into account how they are intertwined with the island's status as a
U.S. commonwealth, its national culture, its relationship with Cuba
before the Cuban Revolution in 1959, and the massive influx of
Cuban migrants after 1960. She focuses on locally produced radio
and television shows, particular television events, and characters
that became popular media icons-from the performer Ramon Rivero's
use of blackface and "black" voice in the 1940s and 1950s, to the
battle between black actors and television industry officials over
racism in the 1970s, to the creation, in the 1990s, of the first
Puerto Rican situation comedy featuring a black family. As the
twentieth century drew to a close, multinational corporations had
purchased all Puerto Rican stations and threatened to wipe out
locally produced programs. Tuning Out Blackness brings to the
forefront the marginalization of nonwhite citizens in Puerto Rico's
media culture and raises important questions about the significance
of local sites of television production.
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