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Milkyway Image - Producing Hong Kong Film Genres for Global Consumption (Paperback, 1st ed. 2021)
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Milkyway Image - Producing Hong Kong Film Genres for Global Consumption (Paperback, 1st ed. 2021)
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This book adopts an integrative research framework that primarily
combines industrial and discourse analysis to investigate the
company Milkyway Image, drawing upon literature that studies film
studios and the practices of film production, distribution, and
reception. The history of the Hong Kong-based film production
company Milkyway Image from its founding in 1996 to the present
exemplifies the metamorphosis of the post-return Hong Kong film
industry to an era characterised by Hong Kong's integration into a
Chinese national context and the transnationalisation of world
cinema. It shows that contemporary Hong Kong cinema's transition
resists a monolithic chronicle and instead represents a narrative
combining the perspectives of different interest groups and a
complex process of compliance and resistance, negotiation and
contestation. The meaning of Milkyway's films shifts as they are
circulated across cultures and viewed within diverse frameworks,
and our understanding of Hong Kong cinema is subject to varying
contexts and historical configurations. For researchers in film and
media studies and those who have a general interest in Hong Kong
cinema, Asian cinema, or contemporary film culture, this book
reveals how a variety of industry and cultural bodies have become
co-creators of meaning for a film production house, and how the
company operates as a co-creator of the discourse that surrounds
it.
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