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Social Media and e-Diplomacy in China - Scrutinizing the Power of Weibo (Hardcover, 1st ed. 2017)
Loot Price: R1,805
Discovery Miles 18 050
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Social Media and e-Diplomacy in China - Scrutinizing the Power of Weibo (Hardcover, 1st ed. 2017)
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Total price: R1,825
Discovery Miles: 18 250
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As with many spheres of public life, public diplomatic
communication is being transformed by the boom of social media.
More than 165 foreign governmental organisations in China have
embarked on the use of Weibo (a hybrid of Facebook and Twitter in
China) to engage with Chinese citizens and reach out to youth
populations, one of the major goals of current public diplomacy
efforts. This exciting new pivot, based on systemic research of
Weibo usage by embassies in China, explores the challenges and the
limits that the use of Chinese Weibo (and Chinese social media in
general) poses for foreign embassies, and considers ways to use
these or other tools. It offers a systematic study of the
effectiveness and challenges of using Weibo for public diplomatic
communication in and with China. Addressing the challenges of
e-diplomacy, it considers notably the occurrence of
cyber-nationalism on Weibo and encourages a critical look at its
practice, arguing how it can contribute to the goals of public
diplomacy.
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