Most people fail to see the correlation between "business" and
"brains." For Yitzchok Saftlas, master of marketing, it seems
readily transparent. During our challenging economic times, when
people desperately seek to recharge themselves on various planes,
Saftlas presents us with So, What's the Bottom Line? taken from his
real-life experiences and knowledge from a two and a half decade
career as founder and president of his own marketing consulting
company, Bottom Line Marketing Group. Perfect for executives,
entrepreneurs, salespeople, and marketers in the corporate and
nonprofit spheres, So, What's the Bottom Line? teaches key business
fundamentals, such as creative marketing initiatives, effective
communication, customer retention, and strategic planning and
execution. The stories, examples, and practical insight demonstrate
the principles and practices leading to winning results and how to
think like a savvy individual prepared for success. Ideas such as
how you gain by thanking your customers and making your clients'
priorities yours may seem basic. Others, such as learning from
Rufus the Dog or gaining insight into the value of performing
market research and demographic studies from your local dry
cleaners, may not be as obvious. Wise and to the point, each of the
76 short and motivational chapters includes a concise action step,
providing a clear direction of how to succeed. Prepare to be
enthralled as you uncover Saftlas's acumen derived from his
exposure to extraordinary people, events, and institutions. It will
shed an often unseen human light on the field of marketing. Gain
experience-based tactics, common-sense ideas, and principles to
grow your bottom line.
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