In order to understand contemporary Jewish identity in the
twenty-first century, one needs to look beyond the Synagogue, the
holy days and Jewish customs and law to explore such modern
phenomena as mass media and their impact upon Jewish existence.
This book delves into the complex relationship between Judaism and
the mass media to provide a comprehensive examination of modern
Jewish identity in the information age.
Covering Israel as well as the Diaspora populations of the US
and UK, the author looks at journalism, broadcasting, advertising
and the internet to give a wide-ranging analysis of how the Jewish
religion and Jewish people have been influenced by the media age.
He tackles questions such as:
- What is the impact of Judaism on mass media?
- How is the religion covered in the secular Israeli media?
- Does the coverage strengthen religious identity?
- What impact does the media have upon secular-religious
tensions?
Chapters explore how the impact of Judaism is to be found
particularly in the religious media in Israel haredi and modern
Orthodox and looks at the evolution of new patterns of religious
advertising, the growth and impact of the internet on Jewish
identity, and the very legitimacy of certain media in the eyes of
religious leaders. Also examined are such themes as the marketing
of rabbis, the Holyland dimension in foreign media reporting from
Israel, and the media s role in the Jewish Diaspora.
An important addition to the existing literature on the nature
of Jewish identity in the modern world, this book will be of great
interest to scholars of media studies, media and religion,
sociology, Jewish studies, religion and politics, as well as to the
broader Jewish and Israeli communities.
General
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