Tourism Product Development in China, Asian and European Countries (Hardcover, 1st ed. 2020)

This book analyzes a broad variety of tourism products in China, Asia and Europe that employ both cutting-edge IT technologies and advanced methodologies. These products are cultural tourism, recreational tourism, sport tourism, adventure tourism, medical tourism and more. Authors from different areas contributed to the book, including academic researchers, graduate students, government administrators and industry practitioners. The book covers the entire chain of tourism product business processes: product development and improvement, tourist behavior analysis, marketing and sales, customer service, etc. In addition, it addresses related issues such as tourism sustainability, policymaking, environmental protection and human resource development. Big data processing, data mining, visual content analysis and textural content analysis, semantic nets and sentiment analysis are among the cutting-edge technological tools used to study tourism product development here. The book gathers selected papers from the 9th International Conference on Tourism and Hospitality between China and Spain (www.china-spain.org) with participants from 18 countries. Though the book is mainly intended for researchers and policymakers, it will also appeal to a wider audience, due to its first-hand content, insightful analysis and broad geographic coverage.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Release date:	May 2020
First published:	2020
Editors:	Yuhua Luo • Jinbo Jiang • Doudou Bi
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	251
Edition:	1st ed. 2020
ISBN-13:	978-981-15-4446-0
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Humanities > Religion & beliefs > General > General Books > Earth & environment > Geography > Human geography > Economic geography Books > Religion & Spirituality > General > General Promotions
LSN:	981-15-4446-8
Barcode:	9789811544460

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