Former "Wall Street Journal" technology reporter Yukari Iwatani
Kane delves deep inside Apple in the two years since Steve Jobs
death, revealing the tensions and challenges CEO Tim Cook and his
team face as they try to sustain Jobs vision and keep the company
moving forward.
Steve Jobs death raised one of the most pressing questions in
the tech and business worlds: Could Apple stay great without its
iconic leader? Many inside the company were eager to prove that
Apple could be just as innovative as it had been under Jobs. Others
were painfully aware of the immense challenge ahead. As its
business has become more complex and global, Apple has come under
intense scrutiny, much of it critical. Maintaining market
leadership has become crucial as it tries to conquer new frontiers
and satisfy the public s insatiable appetite for insanely great
products.
Based on over two hundred interviews with current and former
executives, business partners, Apple watchers, and others, "Haunted
Empire" is an illuminating portrait of Apple today that offers
clues to its future. With nuanced insights and colorful details
that only a seasoned journalist could glean, Kane goes beyond the
myths and headlines. She explores Tim Cook s leadership and its
impact on Jobs loyal lieutenants, new product development, and
Apple s relationships with Wall Street, the government, tech
rivals, suppliers, the media, and consumers.
Hard-hitting yet fair, "Haunted Empire" reveals the perils and
opportunities an iconic company faces when it loses its visionary
leader.
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