Data Mining for Design and Marketing shows how to design and
integrate data mining tools into human thinking processes in order
to make better business decisions, especially in designing and
marketing products and systems. The expert contributors discuss how
data mining can identify valuable consumer patterns, which aid
marketers and designers in detecting consumers' needs. They also
explore visualization tools based on the computational methods of
data mining. Discourse analysis, chance discovery, knowledge
discovery, formal concept analysis, and an adjacency matrix are
just some of the novel approaches covered. The book explains how
these methods can be applied to website design, the retrieval of
scientific articles from a database, personalized e-commerce
support tools, and more. Through the techniques of data mining,
this book demonstrates how to effectively design business processes
and develop competitive products and services. By embracing data
mining tools, businesses can better understand the behavior and
needs of their customers.
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