Data Mining for Design and Marketing (Paperback)

Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs. They also explore visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, the retrieval of scientific articles from a database, personalized e-commerce support tools, and more. Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. By embracing data mining tools, businesses can better understand the behavior and needs of their customers.

General

Imprint:	Crc Press
Country of origin:	United Kingdom
Series:	Chapman & Hall/CRC Data Mining and Knowledge Discovery Series
Release date:	June 2017
Editors:	Yukio Ohsawa • Katsutoshi Yada
Dimensions:	234 x 156mm (L x W)
Format:	Paperback
Pages:	336
ISBN-13:	978-1-138-11347-3
Categories:	Books > Computing & IT > Applications of computing > Databases > General
LSN:	1-138-11347-6
Barcode:	9781138113473

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