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The Lean Approach to Digital Transformation - From Customer to Code and From Code to Customer (Hardcover)
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The Lean Approach to Digital Transformation - From Customer to Code and From Code to Customer (Hardcover)
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The Lean Approach to Digital Transformation: From Customer to Code
and From Code to Customer is organized into three parts that expose
and develop the three capabilities that are essential for a
successful digital transformation: 1. Understanding how to
co-create digital services with users, whether they are customers
or future customers. This ability combines observation, dialogue,
and iterative experimentation. The approach proposed in this book
is based on the Lean Startup approach, according to an extended
vision that combines Design Thinking and Growth Hacking. Companies
must become truly "customer-centric", from observation and
listening to co-development. The revolution of the digital age of
the 21st century is that customer orientation is more imperative --
the era of abundance, usages rate of change, complexity of
experiences, and shift of power towards communities -- are easier,
using digital tools and digital communities. 2. Developing an
information system (IS) that is the backbone of the digital
transformation - called "exponential information system" to
designate an open IS (in particular on its borders), capable of
interfacing and combining with external services, positioned as a
player in software ecosystems and built for processing scalable and
dynamic data flows. The exponential information system is
constantly changing and it continuously absorbs the best of
information processing technology, such as Artificial Intelligence
and Machine Learning. 3. Building software "micro-factories" that
produce service platforms, which are called "Lean software
factories." This "software factory" concept covers the integration
of agile methods, tooling and continuous integration and deployment
practices, a customer-oriented product approach, and a platform
approach based on modularity, as well as API-based architecture and
openness to external stakeholders. This software micro-factory is
the foundation that continuously produces and provides constantly
evolving services. These three capabilities are not unique or
specific to this book, they are linked to other concepts such as
agile methods, product development according to lean principles,
software production approaches such as CICD (continuous integration
and deployment) or DevOps. This book weaves a common frame of
reference for all these approaches to derive more value from the
digital transformation and to facilitate its implementation. The
title of the book refers to the "lean approach to digital
transformation" because the two underlying frameworks, Lean Startup
and Lean Software Factory, are directly inspired by Lean, in the
sense of the Toyota Way. The Lean approach is present from the
beginning to the end of this book -- it provides the framework for
customer orientation and the love of a job well done, which are the
conditions for the success of a digital transformation.
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