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Some Stories - Lessons from the Edge of Business and Sport (Hardcover)
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Some Stories - Lessons from the Edge of Business and Sport (Hardcover)
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"A master in the art of living draws no sharp distinction between
his work and his play; his labor and his leisure; his mind and his
body; his education and his recreation. He hardly knows which is
which. He simply pursues his vision of excellence through whatever
he is doing, and leaves others to determine whether he is working
or playing. To himself, he always appears to be doing both." -- LP
Jacks For nearly 80 years, Yvon Chouinard has followed this advice,
pursuing, with equal fervor, sports adventures, business
excellence, and environmental activism. Since 1950, he has captured
the lessons and revelations he's learned in articles and books,
personal letters and poetry, introductions and eulogies. In this
fascinating inside look, Chouinard himself has selected his
favorites from years of reflection, all accompanied by illustrative
photos, many never published before. The results is both more of
Chouinard's iconoclastic and provocative thinking, his skilled
storytelling and sense of humor, and a picture of the evolution of
his thoughts and philosophies. With articles on sports, from
falconry to fishing and climbing to surfing, with musings on the
purpose of business and the importance of environmental activism,
this very personal book is like sitting on the couch with this
amazing man, flipping through his photo album as he tells the
stories of his life. Some Stories is an eclectic portrait of a
unique life lived well. Yet the final pages of the book indicate
that Chouinard will continue to challenge people, business, and the
world. He presents the company's new simple but direct mission
statement, revised for the first time in 27 years: "We are in
business to save our home planet." With it he emphasizes the
urgency of the climate crisis then entreats every person's
obligation to reflect on, commit to, and act on this mission.
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