In the Kingdom of Shoes - Bata, Zlin, Globalization, 1894-1945 (Paperback)

One of the world's largest sellers of footwear, the Bata Company of Zlin, Moravia has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, the company Americanized its production model while also trying to Americanize its workforce. It promised a technocratic form of governance in the chaos of postwar Czechoslovakia, and during the Roaring Twenties, it became synonymous with rationalization across Europe and thus a flashpoint for a continent-wide debate. While other companies contracted in response to the Great Depression, Bata did the opposite, becoming the first shoe company to unlock the potential of globalization. As Bata expanded worldwide, it became an example of corporate national indifference, where company personnel were trained to be able to slip into and out of national identifications with ease. Such indifference, however, was seriously challenged by the geopolitical crisis of the 1930s, and by the cusp of the Second World War, Bata management had turned nationalist, even fascist. In the Kingdom of Shoes unravels the way the Bata project swept away tradition and enmeshed the lives of thousands of people around the world in the industrial production of shoes. Using a rich array of archival materials from two continents, the book answers how Bata's rise to the world's largest producer of shoes challenged the nation-state, democracy, and Americanization.

General

Imprint:	University of Toronto Press
Country of origin:	Canada
Release date:	October 2021
First published:	2021
Authors:	Zachary Austin Doleshal
Dimensions:	229 x 152 x 18mm (L x W x T)
Format:	Paperback - Trade
Pages:	288
ISBN-13:	978-1-4875-2444-9
Categories:	Books > Business & Economics > Business & management > General Books > Humanities > History > History of specific subjects > Industrial history Books > Humanities > History > History of specific subjects > History of specific institutions Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Textile industries Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General Books > History > History of specific subjects > History of specific institutions Books > History > History of specific subjects > Industrial history
LSN:	1-4875-2444-7
Barcode:	9781487524449

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