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Taste, Consumption and Markets - An Interdisciplinary Volume (Paperback)
Loot Price: R1,223
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Taste, Consumption and Markets - An Interdisciplinary Volume (Paperback)
Series: Routledge Interpretive Marketing Research
Expected to ship within 9 - 15 working days
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Taste is a core concept for the social sciences and an orienting
notion in everyday practice. It is of equal relevance to academics
and laypeople alike. Theorizations of taste are frequently multi-
disciplinary, bringing an opportunity to cross-fertilize ideas and
concepts. At the same time, a reader, challenged by the diverse
body and dispersed nature of theories on taste, needs guidance
navigating the literature and framing areas of interest. Until now,
those interested in an academic perspective on the concept have had
to traverse a wide range of literature. This is the first book that
assembles a range of writings on taste from across disciplines to
provide the reader with a sense of the emerging and expanding
boundaries of this field of study. Taste, Consumption and Markets
offers a comprehensive and up-to-date review of taste, with an
emphasis on how taste shapes boundaries, subcultures, and global
culture, complemented by an introduction that provides a scaffold
for the reader and a concluding section that reflects on the past,
present, and future of research on taste. It shows the latest state
of knowledge on the topic and will be of interest to students at an
advanced level, academics, and reflective practitioners. It
addresses the topics with regard to the sociology of taste and
consumption and will be of interest to researchers, academics, and
students in the fields of consumer studies, consumption ethics,
sociological perspectives on consumption, and cultural studies.
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