Full of entertaining stories and real-life illustrations, this
classic book will give you the strategies you need to become
proficient in the art of effective persuasion, including how to
project warmth and integrity, increase productivity, overcome
objections, and deal respectfully with challenging prospects. This
new edition includes fresh opening and closing chapters as well as
tips and examples throughout that illustrate the relevance of these
truths in the marketplace today. Also includes a foreword written
by Tom Ziglar.
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