Negotiating the Mediated City - Everyday Encounters with Public Screens (Paperback)

This book is an interdisciplinary empirical investigation of how people interact with public screens in their daily lives. In more and more surprising locations, screens of various kinds appear within the sightlines of passers-by in contemporary cities. Outdoor advertisers target audiences which are increasingly mobile, public art uses screens to interrogate urban change, while postmodern architecture finds electronic imagery a suitable tool of expression. Traditionally, urban sociology research has assumed that people seek to filter urban stimuli, but recent accounts of public screens suggest producers design and position display interfaces site-specifically, so as to engage with those moving past. This study offers insight both into the dynamics of actual encounters and into the long-term process of how people learn to live with repeated invitations to consume media in public spaces. The book includes four cases: street advertising, underground transport advertising, and installation art in London (UK) and media facade architecture in Zadar (Croatia). Krajina shows that maintaining familiarity with everyday surroundings in media cities that change beyond citizens' control is a temporary achievement--and a recursive struggle.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Comedia
Release date:	October 2016
First published:	2014
Authors:	Zlatan Krajina
Dimensions:	229 x 152mm (L x W)
Format:	Paperback
Pages:	240
ISBN-13:	978-1-138-40032-0
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Sociology, social studies > Social institutions > General Books > Social sciences > Sociology, social studies > Social groups & communities > Urban communities
LSN:	1-138-40032-7
Barcode:	9781138400320

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