The marketing world is continuously changing and Introduction to marketing addresses these changes by discussing core concepts like understanding the environment that the organisation operates in, analysing their competition, understanding how consumers make decisions, conducting marketing research, applying segmentation, targeting and positioning, the process of developing and making decisions around products, managing services, marketing channels, retailing, pricing, promotions, branding, integrating communication efforts, business-to-business marketing, marketing metrics, international marketing and ethical considerations.

These topics are fundamental to any marketing professional or academic.

The second edition of this textbook provides updated discussions, examples and scenarios that marketers are currently facing.

As the world changes around them, a family weathers the storms of growing up, growing older, falling in and out of love, losing the things that are most precious – and learning to go on.

April 5th, 2019: In a cozy brownstone in Brooklyn, the veneer of domestic bliss is beginning to crack. Dan and Isabel, troubled husband and wife, are both a little bit in love with Isabel’s younger brother, Robbie. Robbie, wayward soul of the family, who still lives in the attic loft; Robbie, who, trying to get over his most recent boyfriend, has created a glamorous avatar online; Robbie, who now has to move out of the house – and whose departure threatens to break the family apart. And then there is Nathan, age ten, taking his first uncertain steps toward independence, while Violet, five, does her best not to notice the growing rift between her parents.

April 5th, 2020: As the world goes into lockdown the brownstone is feeling more like a prison. Violet is terrified of leaving the windows open, obsessed with keeping her family safe. Isabel and Dan circle each other warily, communicating mostly in veiled jabs and frustrated sighs. And beloved Robbie is stranded in Iceland, alone in a mountain cabin with nothing but his thoughts – and his secret Instagram life – for company.

April 5th, 2021: Emerging from the worst of the crisis, the family comes together to reckon with a new, very different reality – with what they’ve learned, what they’ve lost, and how they might go on.

From the brilliant mind of Pulitzer Prize winner Michael Cunningham, Day is a searing, exquisitely crafted meditation on love and loss, and the struggles and limitations of family life – how to live together and apart, and maybe even escape the marriage plot entirely.

There are currently over 100 stateless nations pressing for greater self-determination around the globe. The vast majority of these groups will never achieve independence. Many groups will receive some accommodation over self-determination, many will engage in civil war over self-determination, and in many cases, internecine violence will plague these groups. This book examines the dynamic internal politics of states and self-determination groups. The internal structure and political dynamics of states and self-determination groups significantly affect information and credibility problems faced by these actors, as well as the incentives and opportunities for states to pursue partial accommodation of these groups.
Using new data on the internal structure of all self-determination groups and their states and on all accommodation in self-determination disputes, this book shows that states with some, but not too many, internal divisions are best able to accommodate self-determination groups and avoid civil war. When groups are more internally divided, they are both much more likely to be accommodated and to get into civil war with the state, and also more likely to have fighting within the group. Detailed comparison of three self-determination disputes in the conflict-torn region of northeast India reveals that internal divisions in states and groups affect when these groups get the accommodation they seek, which groups violently rebel, and whether actors target violence against their own co-ethnics.
The argument and evidence in this book reveal the dynamic effect that internal divisions within SD groups and states have on their ability to bargain over self-determination. Kathleen Gallagher Cunningham demonstrates that understanding the relations between states and SD groups requires looking at the politics inside these actors.

Cutting Edge Starter is for complete beginners or for students who need to brush up on the basics before moving on to elementary level. Cutting Edge Starter has a slow-paced approach to grammar to build confidence and accuracy. The focus on high-frequency, useful words and phrases makes vocabulary easy to remember and use. There are well structured speaking tasks that provide effective and meaningful practice.

A Focus on Multiplication and Division is a groundbreaking effort to make mathematics education research readily accessible and understandable to pre- and in-service K-6 mathematics educators. Revealing students' thought processes with extensive annotated samples of student work and vignettes characteristic of teachers' experiences, this book is sure to equip educators with the knowledge and tools needed to modify their lessons and to improve student learning of multiplication and division. Special Features: Looking Back Questions at the end of each chapter allow teachers to analyze student thinking and to consider instructional strategies for their own students. Instructional Links help teachers relate concepts from each chapter to their own instructional materials and programs. Big Ideas frame the chapters and provide a platform for meaningful exploration of the teaching of multiplication and division. Answer Key posted online offers extensive explanations of in-chapter questions. Each chapter includes sections on the Common Core State Standards for Mathematics and integrates the Ongoing Assessment Project (OGAP) Multiplicative Reasoning Progression for formative assessment purposes. Centered on the question of how students develop their understanding of mathematical concepts, this innovative book places math teachers in the mode of ongoing action researchers.

Welcome to the party of the year.
You’ve been invited to an exclusive, luxury event in Norway, hosted by a billionaire. Your moment has finally arrived. But you’re not going for the canapes and champagne. You’re going for revenge.

Where anything is possible.
You’ve spent months preparing for this moment. Because you know that beneath the host’s polished public persona, he’s a vicious killer who has murdered several innocent people, including your sister.

Even murder...
Then a guest dies in mysterious circumstances, and you begin to wonder... is this a trap? Why does it feel like you're being watched? And will you ever escape?

Much like its muddy riverbanks, the mid-South is flooded with tales of shadowy spirits lurking among us. Beyond the rhythm of the blues and tapping of blue suede shoes is a history steeped in horror. From the restless souls of Elmwood Cemetery to the voodoo vices of Beale Street, phantom hymns of the Orpheum Theatre and Civil War soldiers still looking for a fight, peer beyond the shadows of the city's most historic sites.

Author and lifelong resident Laura Cunningham expertly blends fright with history and presents the ghostly legends from Beale to Bartlett, Germantown to Collierville, in this one-of-a-kind volume no resident or visitor should be without.

Patrick Buchanan stars in this Irish sci-fi thriller co-written and directed by Alan Leonard and Michael O'Flaherty. Set in an alternate Earth, Rez (Buchanan) is coerced into testing a stolen time machine, called Titus, that can send its user eight hours into the future. Sent to gather future market information, Rez witnesses a devastating nuclear explosion. Upon his return to the present, Rez has eight hours to determine the cause of the tragedy and prevent it from destroying the planet before time runs out...

The second of three epic instalments in director Peter Jackson's blockbuster prequel to 'The Lord of the Rings' trilogy. Set in Middle-Earth 60 years before events in 'The Lord of the Rings', the story follows the adventures of Hobbit Bilbo Baggins (Martin Freeman), who, at the instigation of the wizard Gandalf (Ian McKellen), suddenly finds himself co-opted into joining a company of 13 Dwarves led by Thorin Oakenshield (Richard Armitage) to help reclaim the lost kingdom of the Lonely Mountain from the clutches of Smaug the dragon (voice of Benedict Cumberbatch). In this film, while Gandalf heads south on his own, Bilbo, Thorin and the Dwarves enter the treacherous Mirkwood Forest on their way to the mountain. When they reach Lake-town Bilbo will have to perform the role he was assigned at the start of the quest - to find a secret door that will lead him to the lair of the dragon...

Triple bill of horror movies. 'Hiding' (2012) stars Ana Villafañe as a young woman attempting to begin a new life following the brutal murder of her parents. Taken into the care of a witness protection programme, a new identity is established for Jo (Villafañe) in Montana and she leaves her home in New York and her past life behind. Unfortunately, when a man known as Mr Ostrog (Dean Armstrong) appears and begins to take an interest in her, Jo could be forgiven for thinking that the protection programme has failed to keep her identity safe from the man she is due to testify against. In 'The Victim' (2011) Annie (Jennifer Blanc)'s camping trip with her friend, Mary (Danielle Harris), goes disastrously wrong when Mary is savagely attacked and Annie witnesses her murder. As she flees through the woods from pursuers Harrison (Ryan Honey) and Cooger (Denny Kirkwood), Annie comes across a small cabin inhabited by the loner Kyle (Michael Biehn), but will he help her or hinder her? 'Beneath the Dark' (2010) is a psychological thriller from first-time director Chad Feehan. Driving through the Mojave Desert on their way to the wedding of an old college friend, Paul and Adrienne (Josh Stewart and Jamie-Lynn Sigler) stop for the night at Roy's Motel. Confronted by a surreal atmosphere and their equally strange hosts, Frank and Sandy (Chris Browning and Angela Featherstone), Paul begins to feel uneasy about his new surroundings and wonders what lies in store for them.

The first of three epic instalments in director Peter Jackson's blockbuster prequel to 'The Lord of the Rings' trilogy. Set in Middle-Earth 60 years before events in 'The Lord of the Rings', the story follows the adventures of Hobbit Bilbo Baggins (Martin Freeman), who, at the instigation of the wizard Gandalf (Ian McKellen), suddenly finds himself co-opted into joining a company of 13 Dwarves led by Thorin Oakenshield (Richard Armitage) to help reclaim the Dwarves' lost kingdom of the Lonely Mountain from the clutches of Smaug the dragon. After setting out on their quest from the safety of Bag End, the band of travellers soon find themselves pitted against a range of strange and fearsome opponents, in addition to a small, slimy creature known simply as Gollum (Andy Serkis).

Are you stressed out and stretched thin? Are you worried about your child’s future and wondering if you’re hitting the mark as a mother? Are you sometimes too tired to know what to pray or where to start? Do you want to become a better parent and leave an eternal legacy for your children? Do you need support so that you can become the best parent you can be?

God has given mothers the most important role of raising the next generation of leaders. The task requires careful devotion and purposeful praying. Prayerful Parenting is a prayer journal that will help you to center your heart on God’s parenting truths so that you can pour out from a full heart, the love and nurture your children need.

Praying through the prayer themes will connect you to God, lift your heart, correct your course, and usher in help from heaven so that you can be God’s best version of yourself as a parent.

• A guided prayer journal for mothers.
• Divided into 24 themes based on biblical character traits such as love, peace, patience, self-control, compassion and contentment.
• Each theme offers an encouraging thought, an inspirational quote, a relevant Scripture verse and a powerful prayer.
• 3 thought-provoking questions at the end of each theme will prompt reflection with space to write down your own personal prayer or notes.
• 128 two-color pages.

New World culture lessons encourage the exploration of contemporary topics and develop online research skills. Language live lessons provide light-hearted contexts for practising functional language and writing. The Pre-Intermediate level takes students from A2 to B1 The DVD-ROM contains all the audio and video clips and a digital Mini dictionary of key vocabulary.

With a task-based learning approach, the main objective is for students to use the language that they know in order to achieve a particular communication goal. Generally focussed on speaking, tasks are opportunities for in-class communication which encourages fluency and confidence. From Starter to Advanced, each level of New Cutting Edge features: A comprehensive syllabus with thorough grammar, vocabulary and skills work Systematic vocabulary building which focuses on high-frequency, useful words and phrases Clearly-structured tasks to encourage student fluency and confidence Challengeyour students with the 'Study, Practice, Remember' sections. Motivateyour students with the self-study CD-ROMs which have additional grammar and vocabulary practice, plus 'Real life' video sequences. Engageyour students with New Cutting Edge Digital - software for interactive whiteboards. Mini-dictionary included inside every Student's Book Cutting Edge Advanced takes students through the C1 level of the CEF.

New reading and listening texts bring the real world to the classroom New activities and tasks present, practise and extend the language in meaningful contexts New Study... Practise... Remember! sections combine study skills with consolidation to encourage students to learn more effectively New Mini-checks allow students to monitor their progress New Pronunciation boxes develop ear-training skills New design and layout makes the course even easier to follow

Today, companies are competing on a daily basis for their consumers' attention and spending power. This has become increasingly difficult as new companies enter the marketplace offering the same or very similar products and services, making it difficult for consumers to differentiate between them. To overcome this, companies use branding to create a favourable and memorable perception in the mind of consumers. However, not all companies manage to achieve this, as brand management is an intricate process. Brand management provides a comprehensive understanding of brand management by detailing how branding can be used to develop favourable brand equity. Brand management is unique among other textbooks of its kind in that it provides a southern African perspective but compares it with other contexts, thereby presenting a more comprehensive explanation of brand management and its importance. Each chapter consists of various examples as well as a scenario or case study, applying every element of the theory. Brand management is aimed at undergraduate marketing students.

South African organisations operate in an environment that is fast changing due to digital advancement, economic challenges, social complexities, and changing employee and customer values/expectations. In this environment, successful organisations empower talented employees to work in teams and make pivotal decisions that lead to innovation and exceptionally high performance. Success for these organisations is not by chance but is the result of adopting carefully planned and sophisticated interventions into the organisational structure, leadership and management orientations, culture, and processes and behaviours. In this respect, Organisational behaviour: a contemporary South African perspective provides a solid and scientific foundation for developing an integrated and holistic understanding of the individual and group processes in the modern organisation.

Organisational behaviour explores expectations that organisations and employees have of each other. It addresses contemporary issues related to organisational culture, change, engagement, performance excellence, changing communication technology, transformational and authentic leadership, diversity, business ethics, team excellence and globalisation. It contains many encounters, discussion questions, practical exercises and case studies with a southern African orientation to stimulate self-study, debate and reflective thinking.

Organisational behaviour is aimed not only at aspiring HR practitioners and managers, but also at established professionals who need to stay updated, irrespective of their field and nature of their organisation.