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The proliferation of social media has altered the way that people
interact with each other - leveling the channels of communication
to allow an individual to be 'friends' with a sitting president. In
a world where a citizen can message Barack Obama directly, this
book addresses the new channels of communication in politics, and
what they offer.
Prominent in Barack Obama's political campaigns and presidency has
been a promise to use social media tools to engage American
citizens in the business of democratic governance, stirring the
hopes of millions who believe in the democratizing potential of
information and communication technology. Yet what has become of
these promises? To what extent have they been realized? Shattering
views of social media as a cure-all for limits on citizen
deliberation and governmental representation, The Social Media
President: Barack Obama and the Politics of Digital Engagement
analyzes the White House's use of Twitter and other online tools
for a wide range of policy initiatives and strategic campaigns.
Drawing on interviews, case studies and social-media content, the
authors provide a bold take on a subject too frequently prone to
exaggerated expectations. By examining presidential campaigns since
1992 and the actions of President Obama since taking office in
2009, a clearer picture emerges about the strengths and weaknesses
of social media for public engagement. In terms of setting national
policy, or getting systematic citizen input, a social media-enabled
future would not only be difficult to implement with foreseeable
technology, it could actually erode democratic institutions of
voting and representation. Yet social media's prominence continues
to grow and it is destined to play an ever-larger role in political
rhetoric, campaign strategies, governance appeals and public
debate. The thoughtful attention the authors provide to the
successes, limitations and missed opportunities of the Obama
Administration should command the interest of concerned scholars,
practitioners and citizens everywhere.
This book looks at strategies to help companies become more
intelligent, connected, and agile. It discusses how companies can
define and measure high-impact outcomes and use effectively
analytics technology to achieve them. It also looks at the
technology needed to implement the analytics necessary to achieve
high-impact outcomes--from both analytics tool and technical
infrastructure perspective. Also discussed are ancillary, but
critical, topics such as data security and governance that may not
traditionally be a part of analytics discussions but are essential
in helping companies maintain a secure environment for their
analytics and access the quality data they need to gain critical
insights and drive better decision-making.
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