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The first edition of "Inside the Multinationals" was a milestone
book which applied the new theory of the multinational enterprises
in a North American context. In it, Alan M. Rugman popularized
internalization theory and helped to extend it as the cornerstone
of research in the field of international business. Now with a new
introduction assessing the path-breaking contribution of the book,
this 25th Anniversary edition gives scholars access to the original
text. Professor Rugman now serves as President of the Academy of
International Business.
The first edition of this book was a milestone. Applying the new
theory of multinational enterprises in a North American context, it
popularized internalization theory. Now with a new introduction
assessing the ground-breaking contribution of the book, this 25th
Anniversary edition gives scholars access to the original text.
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