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Inside the Multinationals 25th Anniversary Edition - The Economics of Internal Markets (Hardcover, Anniversary edition)
Loot Price: R1,507
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Inside the Multinationals 25th Anniversary Edition - The Economics of Internal Markets (Hardcover, Anniversary edition)
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The first edition of "Inside the Multinationals" was a milestone
book which applied the new theory of the multinational enterprises
in a North American context. In it, Alan M. Rugman popularized
internalization theory and helped to extend it as the cornerstone
of research in the field of international business. Now with a new
introduction assessing the path-breaking contribution of the book,
this 25th Anniversary edition gives scholars access to the original
text. Professor Rugman now serves as President of the Academy of
International Business.
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