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Inside the Multinationals 25th Anniversary Edition - The Economics of Internal Markets (Hardcover, Anniversary edition) Loot Price: R1,454
Discovery Miles 14 540
Repayment Terms: R136 pm x 12*
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Inside the Multinationals 25th Anniversary Edition - The Economics of Internal Markets (Hardcover, Anniversary edition): A....

Inside the Multinationals 25th Anniversary Edition - The Economics of Internal Markets (Hardcover, Anniversary edition)

A. Rugman

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Loot Price R1,454 Discovery Miles 14 540 | Repayment Terms: R136 pm x 12*

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The first edition of "Inside the Multinationals" was a milestone book which applied the new theory of the multinational enterprises in a North American context. In it, Alan M. Rugman popularized internalization theory and helped to extend it as the cornerstone of research in the field of international business. Now with a new introduction assessing the path-breaking contribution of the book, this 25th Anniversary edition gives scholars access to the original text. Professor Rugman now serves as President of the Academy of International Business.

General

Imprint: Palgrave Macmillan
Country of origin: United States
Release date: July 2006
First published: 2006
Authors: A. Rugman
Dimensions: 216 x 140 x 16mm (L x W x T)
Format: Hardcover
Pages: 164
Edition: Anniversary edition
ISBN-13: 978-1-4039-9591-9
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Multinationals
LSN: 1-4039-9591-5
Barcode: 9781403995919

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