Agricultural markets have entered a long-term process of liberalization, with the aim of reducing imposed market imperfections such as monopolistic public trade, entry barriers and subsidies. The experience of more than a decade of agriculture liberalization offers a good opportunity to review and analyze the outcome of this process and to draw lessons for the future. The central topic in Agricultural Markets Beyond Liberalization is the relationship between market structure and how markets perform in a dynamic context during a liberalization process. The topic is studied from both a micro and macro viewpoint and refers to different types of agricultural markets. This volume brings together the dynamics of agricultural markets in several parts of the world, with a special focus on transition economics and Africa. The different studies cover geographical areas as wide as a district as well as a group of countries, and institutions from individual contracts to multi-national organizations. The analysis of liberalization under different circumstances, and the different methods of analysis used by the authors provide a valuable foundation for the assessment of liberalization.

As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.

Agricultural markets have entered a long-term process of liberalization, with the aim of reducing imposed market imperfections such as monopolistic public trade, entry barriers and subsidies. The experience of more than a decade of agriculture liberalization offers a good opportunity to review and analyze the outcome of this process and to draw lessons for the future. The central topic in Agricultural Markets Beyond Liberalization is the relationship between market structure and how markets perform in a dynamic context during a liberalization process. The topic is studied from both a micro and macro viewpoint and refers to different types of agricultural markets. This volume brings together the dynamics of agricultural markets in several parts of the world, with a special focus on transition economics and Africa. The different studies cover geographical areas as wide as a district as well as a group of countries, and institutions from individual contracts to multi-national organizations. The analysis of liberalization under different circumstances, and the different methods of analysis used by the authors provide a valuable foundation for the assessment of liberalization.

As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.

First published in 1999, this volume explores how African agriculture has always had a strong appeal for the people of the Netherlands. This is due to (1) a long-established interest in tropical agriculture going back to the days when Indonesia was a Duth colony; (2) a broad-based desire to help the Third World; and (3) the view that Tropical Africa is highly dependent on agriculture. As practical expertise in Africa and systematic research on African agriculture grew, specialization became both possible and necessary. This volume reflects the specialization in marketing which has been welcomed by economists, geographers and scholars of agricultural marketing. In addition to a general introductory chapter, this book includes five contributions on staple food grains, two on export crops, two on cattle and one on horticulture. Nine of the chapters are country-specific, covering Benin, Burkina Faso, Cameroon, Cote d'Ivoire, Ghana, Kenya, Sierra Leone, Tanzania and Zambia.