Agricultural Marketing and Consumer Behavior in a Changing World (Paperback, Softcover reprint of the original 1st ed. 1997)

As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.

General

Imprint:	Springer-Verlag New York
Country of origin:	United States
Release date:	December 2012
First published:	1997
Editors:	Berend Wierenga • Aad van Tilburg • Klaus Gunter Grunert • Jan-Benedict E. M. Steenkamp • Michel Wedel
Dimensions:	235 x 155 x 17mm (L x W x T)
Format:	Paperback
Pages:	315
Edition:	Softcover reprint of the original 1st ed. 1997
ISBN-13:	978-1-4613-7879-2
Categories:	Books > Professional & Technical > Agriculture & farming > Agricultural science Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-4613-7879-6
Barcode:	9781461378792

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