Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design.

With this book, designers will:

--Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order

--See how known pairings and selection methods can be used in real-world projects

--Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations

--Realize the basic tenets of color theory as it is broken down into clear and actionable directives

--Uncover tips and techniques for using color in client-based design work

Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals

"The Graphic Design Reference & Specification Book" should always be next to a designer's computer. Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box, and the ratios of each part, as well as metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, and much more. This hardworking handbook is compact and accessible and is a must-have for any graphic designer.

A short critical overview of Elaine Lustig Cohen's pioneering design work as well as her paintings and collages. Elaine Lustig Cohen made her living as a freelance designer in the 1950s and 1960s - during a time when few women worked in the field. She is widely recognized for the client-based design work she produced during this period. Influenced at an early age in Modernism, she was later rewarded with accolades for her work as a fine artist in painting and collage.Aaris Sherin focuses on Cohen as a multi-faceted designer, paying particular attention to the book covers she designed for Meridian Books and New Directions. The author provides a critical overview of Cohen's career based on interview sessions with the artist along with full color examples of her work. This is the fifth book in the Graphic Design Archives Chapbook Series. Aaris Sherin is an associate professor of graphic design at St. John's University in Queens, New York. Sherin is the author of Sustainable Thinking: Ethical Approaches to Design and Design Management (Fairchild Books 2013) and other titles.

From your first day learning the basic terms of design, through to bringing together your final portfolio, Introduction to Graphic Design 2nd edition is the perfect companion for your learning journey. Written by experienced educator and designer Aaris Sherin, this popular textbook is designed for visual learners and explains all the key topics introductory graphic design classes will contain. Concepts covered include layout, narrative, semiotics, colour, typography, production and context, and examples range from packaging design and advertising, through to apps and motion graphics. - Boxes of "Do's and Don'ts", tips and discussion points - Practical exercises throughout the book - Design In Action case studies - Broad variety of inspirational work from international designers - Includes advice on design development, research, presenting and critiquing work This new edition brings together an even more diverse range of featured designers, more coverage of cultural differences and sensitivity considerations, more digital-first design and more critical analysis of trends in graphic design.