This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis. The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy. This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the “new normal” in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.

Since the introduction of Industry 5.0, there has been a greater emphasis on the human-centric view in human-machine collaboration. As society has benefitted from technological advancements in all aspects of industrial sectors, there has been a rethinking of the role human beings should play in future evolutions. This includes the skills or knowledge the workforce should adopt in training, and how the positive outcomes of such advancements can be maximized in the economy whilst mitigating the negative ethical and social consequences. Transformation for Sustainable Business and Management Practices: Exploring the Spectrum of Industry 5.0 provides an understanding of the foundations of these predicted changes; how the transformation started, evolved, and accelerated over time.