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This book presents a series of empirically based case studies
conducted by social change scholars from Asia-Pacific, showcasing
the latest social marketing approaches geared at improving societal
well-being in the region. Cutting across cultural perspectives, the
contents gather ideas on social marketing campaigns and strategies
from around the region and use these case studies as a platform to
address concomitant challenges in employing marketing tools to
positively change social behaviour. The selection of case studies
covers and compares aspects of public health and well-being, and
public environmental consciousness in terms of driving attitudes
towards implementing improved sustainability in developing and
developed countries. Drawing on related policies and legislation,
and examining social behaviour at the individual, community, and
organisational levels, the authors propose innovative new methods
in social marketing and social change research. The book is of
interest to researchers and practitioners in social marketing,
business ethics, behavioural science, public health, and
development studies.
This book presents a series of empirically based case studies
conducted by social change scholars from Asia-Pacific, showcasing
the latest social marketing approaches geared at improving societal
well-being in the region. Cutting across cultural perspectives, the
contents gather ideas on social marketing campaigns and strategies
from around the region and use these case studies as a platform to
address concomitant challenges in employing marketing tools to
positively change social behaviour. The selection of case studies
covers and compares aspects of public health and well-being, and
public environmental consciousness in terms of driving attitudes
towards implementing improved sustainability in developing and
developed countries. Drawing on related policies and legislation,
and examining social behaviour at the individual, community, and
organisational levels, the authors propose innovative new methods
in social marketing and social change research. The book is of
interest to researchers and practitioners in social marketing,
business ethics, behavioural science, public health, and
development studies.
Visitor management may be considered as a component of destination
management at all levels of a destination. It involves a wide range
of stakeholders. This book demonstrates current knowledge on
visitor management. Visitor Management in Tourism Destinations
provides insight into critical concepts such as the visitor
experience, service quality, the uses of indicators and frameworks,
and interpretation. It also addresses current issues including the
social and political dimensions of visitor management, the
implementation of monitoring, vandalism and augmented reality.
Authored by leading international researchers in the field of
visitor management research, this book is primarily aimed at
researchers and postgraduate students. Key Features: * Considers
critical concepts and influential factors in visitor management. *
Illustrates current issues in visitor management. * Research-based
case studies contribute to an overall understanding of core issues.
* Covers the state-of-the-art in guiding and interpretation.
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