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Once deemed an unworthy research endeavor, the study of sports
fandom has garnered the attention of seasoned scholars from a
variety of academic disciplines. Identity and socialization among
sports fans are particular burgeoning areas of study among a
growing cadre of specialists in the social sciences. Sports Fans,
Identity, and Socialization, edited by Adam C. Earnheardt, Paul
Haridakis, and Barbara Hugenberg, captures an eclectic collection
of new studies from accomplished scholars in the fields such as
communication, business, geography, kinesiology, media, and sports
management and administration, using a wide range of methodologies
including quantitative, qualitative, and critical analyses. In the
communication revolution of the twenty-first century, the study of
mediated sports is critical. As fans use all media at their
disposal to consume sports and carry their sports-viewing
experience online, they are seizing the initiative and asserting
themselves into the mediated sports-dissemination process. They are
occupying traditional roles of consumers/receivers of sports, but
also as sharers and sports content creators. Fans are becoming
pseudo sports journalists. They are interpreting mediated sports
content for other fans. They are making their voice heard by sports
organizations and athletes. Mediated sports, in essence, provide a
context for studying and understanding where and how the
communication revolution of the twenty-first century is being
waged. With their collection of studies by scholars from North
America and Europe, Earnheardt, Haridakis, and Hugenberg illuminate
the symbiotic relationship among and between sports organizations,
the media, and their audiences. Sports Fans, Identity, and
Socialization spurs both the researcher and the interested fan to
consider what the study of sports tells us about ourselves and the
society in which we live.
Once deemed an unworthy research endeavor, the study of sports
fandom has garnered the attention of seasoned scholars from a
variety of academic disciplines. Identity and socialization among
sports fans are particular burgeoning areas of study among a
growing cadre of specialists in the social sciences. Sports Fans,
Identity, and Socialization, edited by Adam C. Earnheardt, Paul
Haridakis, and Barbara Hugenberg, captures an eclectic collection
of new studies from accomplished scholars in the fields such as
communication, business, geography, kinesiology, media, and sports
management and administration, using a wide range of methodologies
including quantitative, qualitative, and critical analyses. In the
communication revolution of the twenty-first century, the study of
mediated sports is critical. As fans use all media at their
disposal to consume sports and carry their sports-viewing
experience online, they are seizing the initiative and asserting
themselves into the mediated sports-dissemination process. They are
occupying traditional roles of consumers/receivers of sports, but
also as sharers and sports content creators. Fans are becoming
pseudo sports journalists. They are interpreting mediated sports
content for other fans. They are making their voice heard by sports
organizations and athletes. Mediated sports, in essence, provide a
context for studying and understanding where and how the
communication revolution of the twenty-first century is being
waged. With their collection of studies by scholars from North
America and Europe, Earnheardt, Haridakis, and Hugenberg illuminate
the symbiotic relationship among and between sports organizations,
the media, and their audiences. Sports Fans, Identity, and
Socialization spurs both the researcher and the interested fan to
consider what the study of sports tells us about ourselves and the
society in which we live.
In these essays, thirty of the leading scholars in sports
communication tackle a wide range of subjects, including the ways
in which people root for their teams, the consumption of sports
information, and the uses of technology to cultivate fan
communities. Taking an interdisciplinary approach through the
fields of communication, psychology and telecommunications, this
collection explores modern fans, their motives and culture, and
their identification with sports and individual teams.
Stories of athlete anti-social behaviors have been well-document
over the last quarter of a century. Off-the-field behaviors that
have received news coverage included the use of recreational and
performance-enhancing drugs, illegal gambling, sexual misconduct,
murder, and more. Although some argue that fans may model these and
other behaviors, there is little evidence to suggest that these
concerns are valid. Knowing sports fan judgments of athlete
behaviors may hold the key to understanding how and why people may
model these actions. Additionally, the term sports fandom suggests,
to some, an image of crazed fanatics clad in the colors of their
favorite teams and athletes. For many, however, sports fandom
symbolizes more than fanaticism. This book is unique in that it
explores fandom on a continuum, examines sports television viewing
activities, and identifies judgments people make about athlete
behaviors. Few books exist that examine the role of sports in
society. In fact, when sports fandom is examined within these
texts, it is usually done so with limited scope. This work fills
that vacancy with an exploration of possible predictors of
judgments of athlete anti-social behaviors.
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