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Books > Social sciences > Sociology, social studies > Social institutions > Leisure
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Sports Fans, Identity, and Socialization - Exploring the Fandemonium (Paperback)
Loot Price: R1,544
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Sports Fans, Identity, and Socialization - Exploring the Fandemonium (Paperback)
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Once deemed an unworthy research endeavor, the study of sports
fandom has garnered the attention of seasoned scholars from a
variety of academic disciplines. Identity and socialization among
sports fans are particular burgeoning areas of study among a
growing cadre of specialists in the social sciences. Sports Fans,
Identity, and Socialization, edited by Adam C. Earnheardt, Paul
Haridakis, and Barbara Hugenberg, captures an eclectic collection
of new studies from accomplished scholars in the fields such as
communication, business, geography, kinesiology, media, and sports
management and administration, using a wide range of methodologies
including quantitative, qualitative, and critical analyses. In the
communication revolution of the twenty-first century, the study of
mediated sports is critical. As fans use all media at their
disposal to consume sports and carry their sports-viewing
experience online, they are seizing the initiative and asserting
themselves into the mediated sports-dissemination process. They are
occupying traditional roles of consumers/receivers of sports, but
also as sharers and sports content creators. Fans are becoming
pseudo sports journalists. They are interpreting mediated sports
content for other fans. They are making their voice heard by sports
organizations and athletes. Mediated sports, in essence, provide a
context for studying and understanding where and how the
communication revolution of the twenty-first century is being
waged. With their collection of studies by scholars from North
America and Europe, Earnheardt, Haridakis, and Hugenberg illuminate
the symbiotic relationship among and between sports organizations,
the media, and their audiences. Sports Fans, Identity, and
Socialization spurs both the researcher and the interested fan to
consider what the study of sports tells us about ourselves and the
society in which we live.
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