Stories of athlete anti-social behaviors have been well-document over the last quarter of a century. Off-the-field behaviors that have received news coverage included the use of recreational and performance-enhancing drugs, illegal gambling, sexual misconduct, murder, and more. Although some argue that fans may model these and other behaviors, there is little evidence to suggest that these concerns are valid. Knowing sports fan judgments of athlete behaviors may hold the key to understanding how and why people may model these actions. Additionally, the term sports fandom suggests, to some, an image of crazed fanatics clad in the colors of their favorite teams and athletes. For many, however, sports fandom symbolizes more than fanaticism. This book is unique in that it explores fandom on a continuum, examines sports television viewing activities, and identifies judgments people make about athlete behaviors. Few books exist that examine the role of sports in society. In fact, when sports fandom is examined within these texts, it is usually done so with limited scope. This work fills that vacancy with an exploration of possible predictors of judgments of athlete anti-social behaviors.

The entire Integrated Marketing Communication ecosystem is alive 24/7 every day of the year. Data skills and knowing metrics are more important than ever. Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach that's in sync with today's always-on IMC environment. Based on the author's work experience in IMC and related fields, the publication focuses on the most durable principles of IMC, stressing best industry practices, such as: digital transformation, the consumer journey with touchpoints, enhancing the consumer experience, and the value exchange. Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era: Integrates the three foundational IMC documents—consumer profile, creative brief and media plan. Presents and identifies critical metrics for the usage of digital tools: digital display ads, content marketing, ecommerce, email, mobile, search, social, social analytics, and streaming audio and video. Details budgeting, data analysis and creative strategies—plus the tactics to yield success. Explains how to apply strategic and theoretical approaches to message creation. Describes marketing and messaging automation software that powers data driven IMC—cloud marketing platforms, programmatic media buying, Helps readers to talk-the-talk! The title uses language and terms as they are applied in the marketplace.

Once deemed an unworthy research endeavor, the study of sports fandom has garnered the attention of seasoned scholars from a variety of academic disciplines. Identity and socialization among sports fans are particular burgeoning areas of study among a growing cadre of specialists in the social sciences. Sports Fans, Identity, and Socialization, edited by Adam C. Earnheardt, Paul Haridakis, and Barbara Hugenberg, captures an eclectic collection of new studies from accomplished scholars in the fields such as communication, business, geography, kinesiology, media, and sports management and administration, using a wide range of methodologies including quantitative, qualitative, and critical analyses. In the communication revolution of the twenty-first century, the study of mediated sports is critical. As fans use all media at their disposal to consume sports and carry their sports-viewing experience online, they are seizing the initiative and asserting themselves into the mediated sports-dissemination process. They are occupying traditional roles of consumers/receivers of sports, but also as sharers and sports content creators. Fans are becoming pseudo sports journalists. They are interpreting mediated sports content for other fans. They are making their voice heard by sports organizations and athletes. Mediated sports, in essence, provide a context for studying and understanding where and how the communication revolution of the twenty-first century is being waged. With their collection of studies by scholars from North America and Europe, Earnheardt, Haridakis, and Hugenberg illuminate the symbiotic relationship among and between sports organizations, the media, and their audiences. Sports Fans, Identity, and Socialization spurs both the researcher and the interested fan to consider what the study of sports tells us about ourselves and the society in which we live.

Once deemed an unworthy research endeavor, the study of sports fandom has garnered the attention of seasoned scholars from a variety of academic disciplines. Identity and socialization among sports fans are particular burgeoning areas of study among a growing cadre of specialists in the social sciences. Sports Fans, Identity, and Socialization, edited by Adam C. Earnheardt, Paul Haridakis, and Barbara Hugenberg, captures an eclectic collection of new studies from accomplished scholars in the fields such as communication, business, geography, kinesiology, media, and sports management and administration, using a wide range of methodologies including quantitative, qualitative, and critical analyses. In the communication revolution of the twenty-first century, the study of mediated sports is critical. As fans use all media at their disposal to consume sports and carry their sports-viewing experience online, they are seizing the initiative and asserting themselves into the mediated sports-dissemination process. They are occupying traditional roles of consumers/receivers of sports, but also as sharers and sports content creators. Fans are becoming pseudo sports journalists. They are interpreting mediated sports content for other fans. They are making their voice heard by sports organizations and athletes. Mediated sports, in essence, provide a context for studying and understanding where and how the communication revolution of the twenty-first century is being waged. With their collection of studies by scholars from North America and Europe, Earnheardt, Haridakis, and Hugenberg illuminate the symbiotic relationship among and between sports organizations, the media, and their audiences. Sports Fans, Identity, and Socialization spurs both the researcher and the interested fan to consider what the study of sports tells us about ourselves and the society in which we live.

In these essays, thirty of the leading scholars in sports communication tackle a wide range of subjects, including the ways in which people root for their teams, the consumption of sports information, and the uses of technology to cultivate fan communities. Taking an interdisciplinary approach through the fields of communication, psychology and telecommunications, this collection explores modern fans, their motives and culture, and their identification with sports and individual teams.