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FAZED BY FACEBOOK? TONGUE-TIED BY TWITTER? LOST ON LINKEDIN? LEARN
HOW TO NAVIGATE THE SOCIAL MEDIA JUNGLE, AND FIND OUT HOW TO GET
YOUR BUSINESS NOTICED. Social media is easy when you know how -
this practical guide shows you how to get started, then refine and
improve your strategy to get real business results. Many businesses
know that social media is important - but they either haven't made
a start or are dabbling without a proper strategy in place. It's
easy to feel overwhelmed by the task - how much of my time will it
take? When will I see the benefit? What do I do to get heard? How
do I integrate it with my marketing and business goals? What are
the risks? However given that 91% of adults use social media
regularly, it's a superb opportunity for you to find and engage
with present and potential customers much more interactively than
traditional marketing methods. Brilliant Social Media will help you
get started with social media, then refine and improve your
experience with a series of sample straightforward steps that you
can start to implement straightaway. Brilliant outcomes: Understand
how social media works and which platforms will best suit your
business Plan a social media strategy that fits into your wider
digital and marketing strategies Connect with your customers,
identify new clients and find out what people really think of your
business Adapt and refine your strategy as you learn from what
works, and what doesn't
Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away.
Smarketing is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world. It explains how and why companies should blend sales and marketing into one single, streamlined smarketing department. Sales people will become better marketers, and marketers better sales people, leading to bigger, better business growth all round.
With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.
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