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Strategic Management: Theory and Application is an undergraduate
student-focused text which provides an emphasis on skills
development. The features provided throughout the book promote the
development of critical thinking, analytical rigor and creativity
skills. The text is structured to include a variety of learning
features including real-life applications, four running cases, what
can go wrong boxes, theoretical debates, using evidence, creative
strategising, end-of-chapter cases and longer cases. These place
emphasis on realism through recent, illustrative examples of what
can go wrong with even the most well-conceived strategies as well
as demonstrating the relevance of the theory to real-life practice.
The balanced approach to theory and application summarises relevant
economic, sociological and organization-theoretic concepts, without
attempting to artificially force these into inappropriate
theoretical 'boxes'. With a highly accessible writing style, this
text it is an invaluable learning tool for all students in this
area.
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