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Eye Tracking the User Experience - A Practical Guide to Research (Paperback)

Aga Bojko

R1,430 Discovery Miles 14 300

Ships in 18 - 22 working days

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience--the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.