Does marketing practices of pharmaceutical companies in developed and third world countries are same? This book gives a perspective of Unethical Marketing and Promotional activities done by Pharmaceutical Companies.Pharmaceuticals internationally are under scrutiny, for conducting their business on high ethical grounds but this would seem to be a wild goose chased, when we actually evaluate the business conduct of those organizations in developing countries. There is a substantial difference of ethical conduct in doing business in third world countries like Pakistan. In this book the author tries to elaborate these differences for understanding the Unethical Marketing and Promotion of Pharmaceutical Industry in Pakistan.

This study examines the impact of cause related marketing (CRM) campaigns on brand loyalty, consumer purchase intention and on sales. The significance of this research involves the careful study to find the importance of CRM. This new form of marketing, practiced extensively from last two decades across the globe, focuses on CRM practices and its impacts on the companies' sales. It will help in: a) devising better strategies for the future, b) guide organization that CRM influence the choice of consumers, c) prove to be a very important tool and instrument in creating brand awareness & loyalty and d) boosting up sales and market share in several ways. It develops understanding that how CRM helps in building brand image and goodwill of company as well as the awareness of the brand. The CRM is multi-dimensional and more effective tool among other marketing tools; it is cheap and helps organization to achieve its goals and objectives more widely in the long term. It is proved that CRM campaigns have positive influence on sales activity of the companies and this link is mediated by factors like brand loyalty and consumer purchase intention which have positive effect on sales.

The purpose of this study is to discover the role of social knowledge management enabler such as managerial support and empowerment in product development. This research study explores the concept of dynamic capabilities and how it is basically formed by the combination of knowledge generation, knowledge integration, and knowledge configuration. Present research study also focuses on the product organizations. The importance of knowledge management is very well understood by the companies in Pakistan, they know that the knowledge management process, if effectively processed in an organization, helps in the development of products. This study confirms that dynamic capabilities generate product competences, which respectively distinguish a firm's product development efforts from competitors. This study enhances the companies' progress and other activities regarding organizational strategies and organizational learning as well as product development activities.

This study enhances the awareness of stakeholders about the financial management practices and their role to improve performance and growth of the Pakistani corporate sector. This study measures the impact of financial management practices on organization performance, application level and awareness of the financial analysts of the companies. Theory suggests that financial management practices are very important for the growth and performance of the companies, so that effort has been made to check it practically. It also helps the policy makers to decide the considerable areas (capital structural decisions, dividend policy, investment techniques, working capital and performance assessment) at the time of financial decisions.