Does marketing practices of pharmaceutical companies in developed
and third world countries are same? This book gives a perspective
of Unethical Marketing and Promotional activities done by
Pharmaceutical Companies.Pharmaceuticals internationally are under
scrutiny, for conducting their business on high ethical grounds but
this would seem to be a wild goose chased, when we actually
evaluate the business conduct of those organizations in developing
countries. There is a substantial difference of ethical conduct in
doing business in third world countries like Pakistan. In this book
the author tries to elaborate these differences for understanding
the Unethical Marketing and Promotion of Pharmaceutical Industry in
Pakistan.
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