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Books > Business & Economics > Business & management > Sales & marketing
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Introduction To Consumer Behaviour (Paperback, 2nd ed)
Price: R550
Discovery Miles 5 500
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Introduction To Consumer Behaviour (Paperback, 2nd ed)
 (1 rating, sign in to rate)
Price R550
Discovery Miles 5 500
Expected to ship within 2 - 4 working days
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Understanding consumers and the way they behave is crucial to the
success of any business. In these times of economic uncertainty and
reduced customer expenditure, ensuring that the consumer's wants
and needs are met, forms part of the strategic planning of all
organisations - big or small. Consumers, by means of their buying
behaviour, exert influence on businesses and compel them to act in
certain ways. Understanding consumer behaviour is therefore
imperative, as it provides information to businesses on how to plan
their marketing activities and sustain themselves as commercially
viable and useful entities.
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