Introduction To Consumer Behaviour (Paperback, 2nd ed)

Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure, ensuring that the consumer's wants and needs are met, forms part of the strategic planning of all organisations - big or small. Consumers, by means of their buying behaviour, exert influence on businesses and compel them to act in certain ways. Understanding consumer behaviour is therefore imperative, as it provides information to businesses on how to plan their marketing activities and sustain themselves as commercially viable and useful entities.

General

Imprint:	Juta Legal and Academic Publishers
Country of origin:	South Africa
Release date:	December 2013
Authors:	Pierre Joubert
Dimensions:	245 x 170 x 13mm (L x W x T)
Format:	Paperback
Pages:	187
Edition:	2nd ed
ISBN-13:	978-1-4851-0230-4
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business & Economics Books > Academic & Education > Varsity Textbooks > Marketing Books > Academic & Education > UNISA > Business & Economics Books > Academic & Education > UNISA > Marketing
LSN:	1-4851-0230-8
Barcode:	9781485102304
Course Code:	MNM1505

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