0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing

Buy Now

Introduction To Consumer Behaviour (Paperback, 2nd ed) Loot Price: R532
Discovery Miles 5 320
You Save: R72 (12%)

Introduction To Consumer Behaviour (Paperback, 2nd ed)

Pierre Joubert

 (1 rating, sign in to rate)
List price R604 Loot Price R532 Discovery Miles 5 320 You Save R72 (12%)

Bookmark and Share

Expected to ship within 9 - 13 working days

Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure, ensuring that the consumer's wants and needs are met, forms part of the strategic planning of all organisations - big or small. Consumers, by means of their buying behaviour, exert influence on businesses and compel them to act in certain ways. Understanding consumer behaviour is therefore imperative, as it provides information to businesses on how to plan their marketing activities and sustain themselves as commercially viable and useful entities.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: December 2013
Authors: Pierre Joubert
Dimensions: 245 x 170 x 13mm (L x W x T)
Format: Paperback
Pages: 187
Edition: 2nd ed
ISBN-13: 978-1-4851-0230-4
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business & Economics
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > UNISA > Business & Economics
Books > Academic & Education > UNISA > Marketing
LSN: 1-4851-0230-8
Barcode: 9781485102304
Course Code: MNM1505

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners