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Relationship Marketing in Professional Services - A Study of Agency-Client Dynamics in the Advertising Sector (Hardcover): Aino... Relationship Marketing in Professional Services - A Study of Agency-Client Dynamics in the Advertising Sector (Hardcover)
Aino Halinen
R5,847 Discovery Miles 58 470
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Contents:
1. Introduction 2. The Research Setting 3. An Interaction Framework for the Development of Advertising Agency-Client Relationships 4. Empirical Research Design 5. Development of the Advertising Agency-Client Relationship Studied 6. A Modified Process Model of Advertising Agency-Client Relationships 7. Assessment of the Study 8. Summary

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