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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry

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Relationship Marketing in Professional Services - A Study of Agency-Client Dynamics in the Advertising Sector (Hardcover) Loot Price: R5,847
Discovery Miles 58 470
Repayment Terms: R548 pm x 12*
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Relationship Marketing in Professional Services - A Study of Agency-Client Dynamics in the Advertising Sector (Hardcover): Aino...

Relationship Marketing in Professional Services - A Study of Agency-Client Dynamics in the Advertising Sector (Hardcover)

Aino Halinen

Series: Routledge Advances in Management and Business Studies

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Loot Price R5,847 Discovery Miles 58 470 | Repayment Terms: R548 pm x 12*

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Contents:
1. Introduction 2. The Research Setting 3. An Interaction Framework for the Development of Advertising Agency-Client Relationships 4. Empirical Research Design 5. Development of the Advertising Agency-Client Relationship Studied 6. A Modified Process Model of Advertising Agency-Client Relationships 7. Assessment of the Study 8. Summary

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Advances in Management and Business Studies
Release date: November 1996
First published: 1997
Authors: Aino Halinen
Dimensions: 234 x 156 x 23mm (L x W x T)
Format: Hardcover
Pages: 388
ISBN-13: 978-0-415-14607-4
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
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LSN: 0-415-14607-0
Barcode: 9780415146074

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