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You go online to buy a digital camera. Soon, you realize you've
bought a more expensive camera than intended, along with extra
batteries, charger, and graphics software-all at the prompting of
the retailer.
Happy with your purchases? The retailer certainly is, and if you
are too, you both can be said to be the beneficiaries of "customer
intimacy" achieved through the transformation of data collected
during this visit or stored from previous visits into real business
intelligence that can be exercised in real time.
"Data Warehousing and Business Intelligence for e-Commerce" is a
practical exploration of the technological innovations through
which traditional data warehousing is brought to bear on this and
other less modest e-commerce applications, such as those at work in
B2B, G2C, B2G, and B2E models. The authors examine the core
technologies and commercial products in use today, providing a
nuts-and-bolts understanding of how you can deploy customer and
product data in ways that meet the unique requirements of the
online marketplace-particularly if you are part of a
brick-and-mortar company with specific online aspirations. In so
doing, they build a powerful case for investment in and aggressive
development of these approaches, which are likely to separate
winners from losers as e-commerce grows and matures.
* Includes the latest from successful data warehousing consultants
whose work has encouraged the field's new focus on
e-commerce.
* Presents information that is written for both consultants and
practitioners in companies of all sizes.
* Emphasizes the special needs and opportunities of traditional
brick-and-mortar businesses that are going online or participating
in B2B supply chains or e-marketplaces.
* Explains how long-standing assumptions about data warehousing
have to be rethought in light of emerging business models that
depend on customer intimacy.
* Provides advice on maintaining data quality and integrity in
environments marked by extensive customer self-input.
* Advocates careful planning that will help both old economy and
new economy companies develop long-lived and successful e-commerce
strategies.
* Focuses on data warehousing for emerging e-commerce areas such as
e-government and B2E environments.
Corporations and governmental agencies of all sizes are embracing a
new generation of enterprise-scale business intelligence (BI) and
data warehousing (DW), and very often appoint a single senior-level
individual to serve as the Enterprise BI/DW Program Manager. This
book is the essential guide to the incremental and iterative
build-out of a successful enterprise-scale BI/DW program comprised
of multiple underlying projects, and what the Enterprise Program
Manager must successfully accomplish to orchestrate the many moving
parts in the quest for true enterprise-scale business intelligence
and data warehousing. Author Alan Simon has served as an enterprise
business intelligence and data warehousing program management
advisor to many of his clients, and spent an entire year with a
single client as the adjunct consulting director for a $10 million
enterprise data warehousing (EDW) initiative. He brings a wealth of
knowledge about best practices, risk management, organizational
culture alignment, and other Critical Success Factors (CSFs) to the
discipline of enterprise-scale business intelligence and data
warehousing.
Nearly every large corporation and governmental agency is taking a
fresh look at their current enterprise-scale business intelligence
(BI) and data warehousing implementations at the dawn of the "Big
Data Era"...and most see a critical need to revitalize their
current capabilities. Whether they find the frustrating and
business-impeding continuation of a long-standing "silos of data"
problem, or an over-reliance on static production reports at the
expense of predictive analytics and other true business
intelligence capabilities, or a lack of progress in achieving the
long-sought-after enterprise-wide "single version of the truth" -
or all of the above - IT Directors, strategists, and architects
find that they need to go back to the drawing board and produce a
brand new BI/data warehousing roadmap to help move their
enterprises from their current state to one where the promises of
emerging technologies and a generation's worth of best practices
can finally deliver high-impact, architecturally evolvable
enterprise-scale business intelligence and data warehousing. Author
Alan Simon, whose BI and data warehousing experience dates back to
the late 1970s and who has personally delivered or led more than
thirty enterprise-wide BI/data warehousing roadmap engagements
since the mid-1990s, details a comprehensive step-by-step approach
to building a best practices-driven, multi-year roadmap in the
quest for architecturally evolvable BI and data warehousing at the
enterprise scale. Simon addresses the triad of technology, work
processes, and organizational/human factors considerations in a
manner that blends the visionary and the pragmatic.
This timely book brings together the stories of St Francis - his
preaching to birds, rejection of wealth, caring for lepers,
befriending animals and living simply, his poetry and hymnody in
praise of creation that is still sung today - and the influential
writings and examples of inspiring Franciscans who have followed
him such as Clare, Bonaventure, Duns Scotus and Angela of Foligno,
and draws them into conversation with contemporary concerns for our
planet. It gathers 800 years of accumulated wisdom and practical
examples of how Franciscans have found ways to live at home and at
peace with creation. It explores that long tradition and experience
to ask what lessons can be drawn for today to challenge and enable
readers to re-visit their own relationship with creation.
A CIA-Mossad operation is compromised. The "Wolves of Islam" are
assassinating counterterrorist officers. Can Sean Brogan identify
and terminate those responsible before the Mideast explodes?
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