'Everything a manifesto should be: heartfelt, hectoring, impassioned, rousing.' The i __________________________________________________ 'Your country needs you. Your world needs you. Your time is now.' Our politics is a mess. Leaders who can't or shouldn't be allowed to lead. Governments that lie, and seek to undermine our democratic values. It's no surprise that so many of us feel frustrated, let down and drawn to ask, 'But what can I do?' That question is the inspiration behind this book. It's a question regularly posed to Alastair Campbell, not least in reaction to The Rest is Politics, the chart-topping podcast he presents with Rory Stewart. His answer, typically, is forthright and impassioned. We cannot afford to stand on the sidelines. If we think things need to change, then we need to change them, and that means getting involved. But What Can I Do? provides each of us with the motivation and the tools to effect change for the better. It draws on Alastair's long experience to offer practical tips on putting together and leading a campaign team. It provides priceless advice on developing confidence and coping with criticism and setbacks. And it sets out the practical steps by which we can become political players ourselves. Part call to arms, part practical handbook, But What Can I Do? will prove required reading for anyone who wants to make a difference.

A warmly funny, intensely moving and startlingly personal account of the lives of an urban parish priest and his parishioners. Father Alex Frost was not always a man of the cloth. He found his calling while running an Argos store in his native Burnley, moonlighting as a stand-up comedian and die-hard fan of The Clarets and Depeche Mode. But having achieved his profession, Fr Alex quickly recognised the 17,000 inhabitants of his new parish were in dire need of help. Burnley is typical of many towns across Britain: a place of run-down council estates, severe poverty litter, crime and drugs, but also a place where the sacred sits alongside the secular in an intimate and personal way. And so it was that he found himself running a food bank from a car park, helping the desperate amid his flock as the pandemic raged. Fr Alex’s down-to-earth style of ministry struck a chord with people of all faiths, cultures and class at a time when the divide between rich and poor is widening cataclysmically. But amid the tragedy, addiction, appalling loss, illness and neglect, there also lies hope, joy and moments of comedy. Our Daily Bread is as much the story of the rich cast of characters that cross the threshold of any church as it is our vicar’s. Through them it shows the continued relevance of the church for those in peril: the poor and the marginalised. This heartfelt and moving book seeks to give a voice to the voiceless, charting the tragedy and pain, humour and hope which are ever-present in his community. It is ultimately about modern poverty – and how we all can, and should, espouse Christian virtues of love, kindness, tolerance.

Bioethics: The Basics is an introduction to the foundational principles, theories and issues in the study of medical and biological ethics. Readers are introduced to bioethics from the ground up before being invited to consider some of the most controversial but important questions facing us today. Topics addressed include: the range of moral theories underpinning bioethics arguments for the rights and wrongs of abortion, euthanasia and animal research health care ethics including the nature of the practitioner-patient relationship public policy ethics and the implications of global and public health '3 parents', enhancement, incidental findings and nudge approaches in health care. This thoroughly revised second edition provides a concise, readable and authoritative introduction for anyone interested in the study of bioethics.

'If the face that Brexit Britain presents to the world today had been the face we had presented when going for the Games... no chance. In less than a decade it feels like we have taken that Olympic spirit, the mood of London 2012, and created a Britain which represents the very opposite of all it represented, and felt like, at the time.' - Introduction, Alastair Campbell Diaries, Volume 8 It's 2010 and Britain stands at a crossroads. After thirteen years in power, Labour find themselves out in the cold as David Cameron takes office - with a little help from the Liberal Democrats. As the country begins its journey into austerity and, eventually, to Brexit, Alastair Campbell must grapple with his own future. The Blair-Brown years are over, with the stage set for a bitter leadership contest that will test loyalties and friendships to the limit. There are battles closer to home, too, with Campbell still torn between domestic and political life while his own and his family's mental health come under increasing strain. From the controversial Rose Garden speech, through the sunny optimism of the Olympics, to Cameron's cavalier attitude to not one but two referendums, and culminating in the critical 2015 election, Volume 8 of Campbell's acclaimed diaries is a must-read for anyone wondering how we got to where we are today - and how things might have been different.

Caught in the no man's land between being a key figure in Downing Street and the relative anonymity of the world outside politics, Alastair Campbell finds himself being torn in several directions. Having succeeded Tony Blair as Prime Minister, Gordon Brown wants Campbell at his side. Campbell resists, flooding his reservoir of guilt as a general election looms and Brown's indecision and fluctuating moods suggest the Labour administration is seriously threatened by the Tory `posh boy', David Cameron. Soon Campbell is earning not only praise but big money from motivational speaking and writing novels which darkly reflect the personal mood swings that continue to concern to both him and his family. Serious journalism across platforms old and new puts him back in the public eye and together with live appearances and a love of sport - his enduring love affair with Burnley Football Club still smoulders - sees him board a celebrity merry-go-round that often leaves him far from his comfort zone. With politics constantly tugging his sleeve, he eventually returns to the front line to marshal a party in disarray. The intensity of the months leading up to 6 May 2010 is as dramatic as any screenplay, with Campbell chronicling Brown's struggle to win over a disillusioned nation and then his dignified departure from the main stage. For Campbell, another chapter closes. So what next?

THE ALL-NEW DIARIES; "Alastair Campbell's diaries have the quality of Pepys ...people will be looking for insights and finding them in 100 years' time." Lord Alex CarlileLaunched to a blaze of critical acclaim, Alastair Campbell's explosive diaries became an instant classic. Now, this eagerly anticipated new volume picks up where its predecessor left off, with Campbell standing down as Tony Blair's director of communications in 2003. Leaving Downing Street, however, isn't as easy as it seems, with Campbell persistently drawn back to the epicentre of power - often to the frustration of his partner, Fiona.As Lord Hutton prepares to publish his report, thus sparking a huge crisis for the BBC, any joy in No. 10 is dwarfed by continuing difficulties in Iraq. Meanwhile, the Blair/Brown relationship is fracturing almost beyond repair, and Campbell is tasked with devising a plan that will enable the two men to fight a united election campaign. At home, Campbell writes frankly of his continuing battles with mental health issues as he attempts to adapt to a new life beyond the confines of Westminster.Lifting the lid on the power battles at the heart of the Labour Party that sowed the seeds of today's turmoil, Outside, Inside is a vivid and compelling insight into modern political history, and a candid reflection on the personal impact of life in the corridors of power.

A warmly funny, intensely moving and startlingly personal account of the lives of an urban parish priest and his parishioners. Father Alex Frost was not always a man of the cloth. He found his calling while running an Argos store in his native Burnley, moonlighting as a stand-up comedian and die-hard fan of The Clarets and Depeche Mode. But having achieved his profession, Fr Alex quickly recognised the 17,000 inhabitants of his new parish were in dire need of help. Burnley is typical of many towns across Britain: a place of run-down council estates, severe poverty litter, crime and drugs, but also a place where the sacred sits alongside the secular in an intimate and personal way. And so it was that he found himself running a food bank from a car park, helping the desperate amid his flock as the pandemic raged. Fr Alex's down-to-earth style of ministry struck a chord with people of all faiths, cultures and class at a time when the divide between rich and poor is widening cataclysmically. But amid the tragedy, addiction, appalling loss, illness and neglect, there also lies hope, joy and moments of comedy. Our Daily Bread is as much the story of the rich cast of characters that cross the threshold of any church as it is our vicar's. Through them it shows the continued relevance of the church for those in peril: the poor and the marginalised. This heartfelt and moving book seeks to give a voice to the voiceless, charting the tragedy and pain, humour and hope which are ever-present in his community. It is ultimately about modern poverty - and how we all can, and should, espouse Christian virtues of love, kindness, tolerance.

Bioethics: The Basics is an introduction to the foundational principles, theories and issues in the study of medical and biological ethics. Readers are introduced to bioethics from the ground up before being invited to consider some of the most controversial but important questions facing us today. Topics addressed include: the range of moral theories underpinning bioethics arguments for the rights and wrongs of abortion, euthanasia and animal research health care ethics including the nature of the practitioner-patient relationship public policy ethics and the implications of global and public health '3 parents', enhancement, incidental findings and nudge approaches in health care. This thoroughly revised second edition provides a concise, readable and authoritative introduction for anyone interested in the study of bioethics.

THE SUNDAY TIMES BESTSELLER Last Christmas I almost killed myself. Almost. I've had a lot of almosts. Never gone from almost to deed. Don't think I ever will. But it was a bad almost. Living Better is Alastair Campbell's honest, moving and life affirming account of his lifelong struggle with depression. It is an autobiographical, psychological and psychiatric study, which explores his own childhood, family and other relationships, and examines the impact of his professional and political life on himself and those around him. But it also lays bare his relentless quest to understand depression not just through his own life but through different treatments. Every bit as direct and driven, clever and candid as he is, this is a book filled with pain, but also hope -- he examines how his successes have been in part because of rather than despite his mental health problems -- and love. We all know someone with depression. There is barely a family untouched by it. We may be talking about it more than we did, back in the era of 'boys don't cry' - they did you know - and when a brave face or a stiff upper lip or a best foot forward was seen as the only way to go. But we still don't talk about it enough. There is still stigma, and shame, and taboo. There is still the feeling that admitting to being sad or anxious makes us weak. It took me years, decades even to get to this point, but I passionately believe that the reverse is true and that speaking honestly about our feelings and experiences (whether as a depressive or as the friend or relative of a depressive) is the first and best step on the road to recovery. So that is what I have tried to do here.

The four volumes of spokesman and strategist Alastair Campbell's diaries were a publishing sensation. As British Prime Minister Tony Blair's right-hand man, former journalist and political analyst Campbell played a critical role in every aspect of New Labour strategy. Charting the course of British government from July 1994 to August 2003, Campbell(1)s relentlessly honest, often controversial, occasionally brutal, and always razor-sharp commentary has drawn critical acclaim from around the world. This newly edited one-volume edition focuses on one of the Blair government's biggest successes, the Northern Ireland peace process. From the high of the Good Friday agreement and devolution in Northern Ireland, to the deadly lows of the Manchester and Omagh bombings, The Irish Diaries explores the tensions, all-night talks, adrenalin-fuelled negotiations and heady personality clashes that are such an intrinsic part of democratic politics. Newly annotated and fully revised by Campbell and featuring commissioned material by key figures in the Irish peace process such as former Taoiseach Bertie Ahern,Tony Blair and Alastair Campbell himself, The Irish Diaries is invaluable for readers with an interest in Irish history.

After helping Tony Blair to secure a historic third term in office, Alastair Campbell might have hoped to make good his long-planned escape from Downing Street. Blair, and Gordon Brown, had other ideas. Having negotiated Brown's pivotal role in the 2005 election victory, Campbell then became fundamental in the transition from one Prime Minister to another. As this volume opens, Blair's joy at his election victory is short-lived and he knows he is running out of road. By the volume's close, two years later, Brown is Prime Minister - and leaning on Campbell almost as much as Blair had done. Meanwhile, a fresh-faced young PR man named David Cameron becomes the new Leader of the Opposition and struggles to unite his party over Europe. Beyond Westminster, a psychiatrist enters Campbell's life; we follow his attempts to rebuild a normal family life, and a plethora of new challenges, from advising the British and Irish Lions to playing a charity match with footballing legend Diego Maradona. Packed with revelations, this latest instalment in the bestselling and critically acclaimed series of diaries is an intimate account of the last days of the Blair government, and the power struggles along the way.

How people succeed - and how you can, too. ***Sunday Times no. 1 bestseller*** Alastair Campbell knows all about winning. As Tony Blair's chief spokesman and strategist he helped guide the Labour Party to victory in three successive general elections, and he's fascinated by what it takes to win. How do sports stars excel, entrepreneurs thrive, or individuals achieve their ambition? Is their ability to win innate? Or is the winning mindset something we can all develop? Drawing on the wisdom of an astonishing array of talented people - from elite athletes to top managers, from rulers of countries to rulers of global business empires - Alastair Campbell uses his forensic skills, as well as his own experience of politics and sport, to get to the heart of success. He examines how winners tick. He considers how they build great teams. He analyses how they deal with unexpected setbacks and new challenges. He judges what the very different worlds of politics, business and sport can learn from one another. And he sets out a blueprint for winning that we can all follow.

THE SUNDAY TIMES BESTSELLER Football manager Charlie Gordon is struggling with one defeat after another at the club he loves. Only a decent Cup run is keeping him in work, but tensions are running close to the surface ahead of the next round: Chelsea away. Footballers fall into two categories: artists or assassins. Soon Charlie is going to find out which players can deliver - and just how much pressure they can all stand. Meanwhile, as the country prepares for a general election, one of the most dangerous political assassinations in the IRA's history is being planned in London. An active service unit await the critical signal to proceed... Both sides will converge on the capital for a result that will shake everyone's lives, with consequences far beyond football.

'Your country needs you. Your world needs you. Your time is now.' Our politics is a mess. Leaders who can't or shouldn't be allowed to lead. Governments that lie, and seek to undermine our democratic values. Policies that serve the interests of the privileged few. It's no surprise that so many of us feel frustrated, let down and drawn to ask, 'But what can I do?' That question is the inspiration behind this book. It's a question regularly posed to Alastair Campbell, not least in reaction to The Rest is Politics, the chart-topping podcast he presents with Rory Stewart. His answer, typically, is forthright and impassioned. We cannot afford to stand on the sidelines. If we think things need to change, then we need to change them, and that means getting involved. But What Can I Do? provides each of us with the motivation and the tools to make a difference. Opening with an acute analysis of our polarised world and the populists and extremists who have created it, it goes on to show how we can effect change for the better. It explains how we can develop our skills of advocacy and persuasion. It draws on Alastair's long experience to offer practical tips on putting together and leading a campaign team. It provides priceless advice on developing confidence and coping with criticism and setbacks. And it sets out the practical steps by which we can become political players ourselves. Part call to arms, part practical handbook, But What Can I Do? will prove required reading for anyone who wants to make a difference.

THE SUNDAY TIMES BESTSELLER Last Christmas I almost killed myself. Almost. I've had a lot of almosts. Never gone from almost to deed. Don't think I ever will. But it was a bad almost. Living Better is Alastair Campbell's honest, moving and life affirming account of his lifelong struggle with depression. It is an autobiographical, psychological and psychiatric study, which explores his own childhood, family and other relationships, and examines the impact of his professional and political life on himself and those around him. But it also lays bare his relentless quest to understand depression not just through his own life but through different treatments. Every bit as direct and driven, clever and candid as he is, this is a book filled with pain, but also hope -- he examines how his successes have been in part because of rather than despite his mental health problems -- and love. We all know someone with depression. There is barely a family untouched by it. We may be talking about it more than we did, back in the era of 'boys don't cry' - they did you know - and when a brave face or a stiff upper lip or a best foot forward was seen as the only way to go. But we still don't talk about it enough. There is still stigma, and shame, and taboo. There is still the feeling that admitting to being sad or anxious makes us weak. It took me years, decades even to get to this point, but I passionately believe that the reverse is true and that speaking honestly about our feelings and experiences (whether as a depressive or as the friend or relative of a depressive) is the first and best step on the road to recovery. So that is what I have tried to do here.

The Blair Years is the most compelling and revealing account of contemporary politics you will ever read. Taken from Alastair Campbell's daily diaries, it charts the rise of New Labour and the tumultuous years of Tony Blair's leadership, providing the first important record of a remarkable decade in our national life. Here are the defining events of our time, from Labour's new dawn to the war on terror, from the death of Diana to negotiations for peace in Northern Ireland, from Kosovo, Afghanistan and Iraq, through to the Hutton Inquiry of 2003, the year Campbell resigned his position at No 10. But above all here is Tony Blair up close and personal, taking the decisions that affected the lives of millions, under relentless and often hostile pressure. Often described as the second most powerful figure in Britain, Alastair Campbell is no stranger to controversy. Feared and admired in equal measure, hated by some, he was pivotal to the founding of New Labour and the sensational election victory of 1997. As Blair's press secretary, strategist and trusted confidant, Campbell spent more waking hours alongside the Prime Minister than anyone. His diaires - at times brutally frank, often funny, always compelling - take the reader right to the heart of government. The Blair Years is a story of politics in the raw, of progress and setback, of reputations made and destroyed, under the relentless scrutiny of a 24-hour media. Unflinchingly told, it covers the crises and scandals, the rows and resignations, the ups and downs of Britain's hothouse politics. But amid the big events are insights and observations that make this a remarkably human portrayal of some of the most powerful people in the world. There has never been so riveting a book about life at the very top, nor a more human book about politics, told by a man who saw it all.

The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertising, nearly 100 years ago. It is a tribute to the vision of this pioneer of modern advertising that the insights contained in this slim volume remain, for the most part, relevant today. Digital channels may have superseded the print media that dominated in his day, but the principles of how to create a compelling message that sells to potential customers are as true now as they were when Hopkins was formulating them. Alastair Campbell cites Hopkins as a major influence in his successful marketing career. He has approached the task of revising and updating 'Scientific Advertising' with the care and reverence of an acolyte, and the experience of putting these theories to the test in today's marketplace. Readers will find up-to-the-minute references and examples drawn from the world of television, the Web, social media, handheld digital devices, live streaming and options for instant communication that Hopkins could not have anticipated but which we now use daily.

Are you ready for your best year ever? If one great idea is enough to change your business forever, imagine 52 ideas -- one for every week of the year - that you can apply to your business. '52 Ways to Grow Your Business' gives you just that. Written in a simple and straightforward style for today's busy business owner or manager, '52 Ways to Grow your Business' is full of practical marketing ideas and business concepts designed to inspire and motivate you to take steps that will help build your business. The author, Alastair Campbell, has helped dozens of companies over the last two decades by advising them on marketing, PR and now social media strategies. This is your chance to gain insights into techniques that work and apply these proven and tested ideas to your business.

Football manager Charlie Gordon is struggling with one defeat after another at the club he loves. Only a decent Cup run is keeping him in work, but tensions are running close to the surface ahead of the next round: Chelsea away. Footballers fall into two categories: artists or assassins. Soon Charlie is going to find out which players can deliver - and just how much pressure they can all stand. Meanwhile, as the country prepares for a general election, one of the most dangerous political assassinations in the IRA's history is being planned in London. An active service unit await the critical signal to proceed... Both sides will converge on the capital for a result that will shake everyone's lives, with consequences far beyond football.

The Marketing Launchpad crystalises theory, best practice and experience into one practical volume that provides exactly what its title says: a launchpad to help your business lift off with successful marketing. In six concise chapters, marketing mentor Alastair Campbell offers advice and ideas that work to get your business off the ground through effective marketing. Learn how to build a brand that gives you visibility in the marketplace; the most appropriate ways of advertising your goods or services; the secrets behind brochures and leaflets that get noticed; how to get better results with direct mail and e-mail; how to tap into the hidden riches of niche marketing; how to harness the power of the Internet. Alastair Campbell has had years of success using the ideas contained in this book. Now you too can see the benefits at work as your business lifts off the 'marketing launchpad'.

Alastair Campbell's powerful first novel is a gripping portrait of the strange dependency between patient and doctor.
Martin Sturrock desperately needs a psychiatrist. The problem? He is one.
Emily is a traumatized burn victim; Arta a Kosovan refugee recovering from a rape. David Temple is a long term depressive, while the Rt. Hon. Ralph Hall MP lives in terror of his drinking problem being exposed. Very different Londoners, but they share one thing: every week they spend an hour at the Prince Regent Hospital, revealing the secrets of their psyche to Professor Martin Sturrock. Little do they know that Sturrock's own mind is not the reassuring place they believe it to be. For years he has hidden in his work, ignoring his demons. But now his life is falling apart, and as his ghosts come back to haunt him, the only person he can turn to is a patient.
Set over a life-changing weekend, Alastair Campbell's astonishing first novel is both a comedy and tragedy of ordinary lives. It is rich in compassion for those whose days are spent on the edge of the abyss.

The Burden of Power is the fourth volume of Alastair Campbell's diaries, and perhaps the most eagerly awaited given the ground it covers. It begins on September 11, 2001, a day which immediately wrote itself into the history books, and it ends on the day Campbell leaves Downing Street. In between there are two wars: first Afghanistan, and then, even more controversially, Iraq. It was the most difficult decision of Tony Blair's premiership, and almost certainly the most unpopular. Campbell describes in detail the discussions with President Bush and other world leaders as the steps to war are taken, and delivers a unique account of Blair as war leader. He records the enormous political difficulties at home, and the sense of crisis that engulfed the government after the suicide of weapons inspector David Kelly. And all the while, Blair continues to struggle with two issues that ran throughout his time in government - fighting for peace in Northern Ireland, and trying to make peace with Gordon Brown. And Campbell continues to struggle balancing the needs of his family with one of the most pressurised roles in politics. Riveting and revelatory, The Burden of Power is as raw and intimate a portrayal of political life as you are ever likely to read.

Are you happy? Does it matter? Increasingly, governments seem to think so. As the UK government conducts its first happiness survey, Alastair Campbell looks at happiness as a political as well as a personal issue; what it should mean to us, what it means to him. Taking in economic and political theories, he questions how happiness can survive in a grossly negative media culture, and how it could inform social policy. But happiness is also deeply personal. Campbell, who suffers from depression, looks in the mirror and finds a bittersweet reflection, a life divided between the bad and not-so-bad days, where the highest achievements in his professional life could leave him numb, and he can somehow look back on a catastrophic breakdown twenty-five years ago as the best thing that happened to him. He writes too of what he has learned from the recent death of his best friend, further informing his view that the pursuit of happiness is a long game. Originally published as part of the Brain Shots series, the pre-eminent source for high-quality, short-form digital non-fiction.

"Power and Responsibility" is the third volume of Alastair Campbell's unique daily account of life at the centre of the Blair government. It begins amid conflict in Kosovo, and ends on September 11, 2001, a day which immediately wrote itself into the history books, changing the course of both the Bush presidency and the Blair premiership. In this volume, we see that New Labour's honeymoon is well and truly over. In addition to detailing the continuing tensions at the top, here we find graphic accounts of a variety of domestic crises: foot-and-mouth disease and protests over fuel prices which almost brought Britain to a halt. Volume Three includes Peter Mandelson's second resignation, the agonies of the Millennium Dome, and the most unexpected slow-handclapping in memory, when the Women's Institute turned against Tony Blair. Yet despite all the problems - not least the most accident-prone manifesto launch in history, complete with deputy prime minister John Prescott punching a voter - Labour won a second successive landslide election victory. That triumph is intimately recorded here, alongside the high points of this period, such as devolution to Northern Ireland and the fall of Milosevic.