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* Uniquely offers students a comprehensive guide to world tourism
cities from, historical factors that shaped globalisation to
current trends and issues around planning, management and marketing
looking to future trends such as sustainability, smart cities,
crisis and rise of new urban touristic spaces. Content is
appropriate for 12 - 14 week courses. * Topical and timely subject
that will increasingly be taught as a specific module at UG level,
given there will be even more focus on strategic urban tourism
given Covid19. * The range of features included in the book to aid
understanding and show applications, the case studies were seen as
a particular strength. * International approach in content and
case's * Author team * Incorporates range of perspectives.
* Uniquely offers students a comprehensive guide to world tourism
cities from, historical factors that shaped globalisation to
current trends and issues around planning, management and marketing
looking to future trends such as sustainability, smart cities,
crisis and rise of new urban touristic spaces. Content is
appropriate for 12 - 14 week courses. * Topical and timely subject
that will increasingly be taught as a specific module at UG level,
given there will be even more focus on strategic urban tourism
given Covid19. * The range of features included in the book to aid
understanding and show applications, the case studies were seen as
a particular strength. * International approach in content and
case's * Author team * Incorporates range of perspectives.
This Handbook provides a comprehensive overview of trends and
issues in the global supply and demand on tourism. With
contributions from 70 authors, this Handbook showcases a diverse
range of perspectives with insights from around the globe. It
reviews the interactions among trends and issues, and it emphasises
the importance of tracking and interpreting these on a global
scale. The book is organized into three parts, with Part I focusing
on supply-side trends including transport, attractions, culture,
heritage tourism, technology, policies, and destination management.
Part II critically reviews the external factor trends, including
the impact of terrorism, multi-crisis destinations, Generation
Z’s important contributions to the sector, the regulation of
sharing economy platforms and nature tourism in future. Part III
focuses on market-led trends such as bleisure, glamping, VFR
travel, transformational tourism and new trends in wellness tourism
following the post-COVID era. The book also provides predictions
for the upcoming decades. This Handbook will be a vital tool for
researchers, students, and practitioners in the tourism and
hospitality sector to further develop their knowledge and expertise
in the field. It examines business and policy implications,
offering guidance for developing sustainable competitive advantage.
The Handbook offers a comprehensive overview of theoretical and
practical perspectives for tracking and interpreting trends and
issues in tourism sustainability, planning and development,
management, and technology. Tourism is a dynamic and unpredictable
industry and understanding its trends and issues is critical for
the successful and sustainable development of the private and
public sector. As such, this Handbook proposes clear definitions
and provides a systematic classification scheme for such analysing.
It reviews trends and issues in four thematic areas of tourism:
sustainability; planning and development; management and technology
with contributions from 83 leading tourism scholars from across the
globe. The Handbook provides insights on the differences among
domestic, outbound, and inbound markets and acknowledges that the
supply sub-sectors of tourism are diverse, highlighting variations
by geographic regions. The book emphasises the necessity to
prioritise sustainability and the achievement of the UN's
Sustainable Development Goals (SDGs). Students and professionals
interested in tourism, hospitality, and sustainability will find a
wealth of multidisciplinary knowledge in this Handbook.
Marketing and Managing Tourism Destinations is a comprehensive and
integrated introductory textbook covering destination management
and marketing in one volume. It focuses on how destination
management is planned, implemented, and evaluated as well as the
management and operations of destination management organizations
(DMOs), how they conduct business, major opportunities, and
challenges and issues they face to compete for the global leisure
and business travel markets. Much has changed since the publication
of the second edition of this book in 2018. The COVID-19 pandemic
was unpredictable at the time and has caused havoc for destinations
and DMOs. The third edition includes many materials about the
COVID-19 impacts and recovery from the pandemic. This third edition
has been updated to include: four new chapters (Chapter
2—“Destination Sustainability and Social Responsibility”;
Chapter 3—“Quality of Life and Well-Being of Destination
Residents”; Chapter 11—“Destination Crisis Management”; and
Chapter 20—“Destination Management Performance Measurement and
Management”) new and updated international case examples to show
the practical realities and approaches to managing different
destinations around the world coverage of contemporary topics
including, for example, COVID-19, social responsibility, metaverse,
mixed reality, virtual meetings, teleworking, digital nomads, viral
marketing, blended travel, regenerative tourism, meaningful travel,
and several others a significantly improved illustration program
keyword lists It is illustrated in full color and packed with
features to encourage reflection on main themes, spur critical
thinking, and show theory in practice. Written by an author with
many years of industry practice, university teaching, and
professional training experience, this book is the essential guide
to the subject for tourism, hospitality, and events students and
industry practitioners alike.
The Routledge Handbook of Tourism Cities presents an up-to-date,
critical and comprehensive overview of established and emerging
themes in urban tourism and tourist cities. Offering socio-cultural
perspectives and multidisciplinary insights from leading scholars,
the book explores contemporary issues, challenges and trends.
Organised into four parts, the handbook begins with an introductory
section that explores contemporary issues, challenges and trends
that tourism cities face today. A range of topics are explored,
including sustainable urban tourism, overtourism and urbanisation,
the impact of terrorism, visitor-host interactions, as well as
reflections on present and future challenges for tourism cities. In
Part II the marketing, branding and markets for tourism cities are
considered, exploring topics such as destination marketing and
branding, business travellers and exhibition hosting. This section
combines academic scholarship with real-life practice and case
studies from cities. Part III discusses product and technology
developments for tourism cities, examining their supply and impact
on different travellers, from open-air markets to creative
waterfronts, from social media to smart cities. The final Part
offers examples of how urban tourism is developing in different
parts of the world and how worldwide tourism cities are adapting to
the challenges ahead. It also explores emerging forms of specialist
tourism, including geology and ecology-based tourism, socialist
heritage and post-communist destination tourism. This handbook
fills a notable gap by offering a critical and detailed
understanding of the diverse elements of the tourist experience
today. It contains useful suggestions for practitioners, as well as
examples for theoretical frameworks to students in the fields of
urban tourism and tourism cities. The handbook will be of interest
to scholars and students working in urban tourism, heritage
studies, human geography, urban studies and urban planning,
sociology, psychology and business studies.
Approach - This book takes a contemporary consumer and experience
approach throughout that better reflects the way tourism marketing
has evolved, is practiced and taught. It is written from a tourism
industry perspective rather than an adapted marketing approach
(Kotler). Currency: Reflects the way Tourism marketing has evolved
by integrating, Social media and e-marketing throughout,
emphasising the sustainability of tourism including concepts such
as ethical tourism and green marketing and raising events to the
level of a major tourism marketing topic and integrates this with
the concept of experiential marketing which is not present in other
books. Focuses on Tourism Marketing -Some books aim to cover every
component of marketing for the tourism and hospitality industries,
with a bias towards Hospitality (Kotler & Morrison). They
therefore fail to cover Tourism Marketing in sufficient detail for
'Tourism Marketing' core modules unlike this book. Length - Tourism
Marketing is commonly taught in 1 semester and this book matches
core content on these courses in 15 chapters. Competition is too
long for these courses. International approach - taking a global
view in terms of content, case studies and examples. Online
Resources - Offering students and lecturers better &
appropriate online resources including: Video Case Studies, test
banks, sample marketing plans, instructors guide, PPT's & web
links
There is a need for a new edition that builds on its strong
reputation and updated to reflect the major changes in the
marketing environment over the past 10 years especially around
social responsibility and technology including social media, online
purchasing and booking platforms. The proposed changes are
appropriate and will keep the material relevant as the tourism and
hospitality recover from the impacts of the recent pandemic. It
also give the book a competitive advantage over others. * The book
is extremely credible and written by an extremely experienced
author. * The range of features that aid understanding and help
teach the subject area. The new mini e-marketing cases were seen as
a particular strength * Excellent balance of theory and industry
examples. Some of the other books available lack relevancy. * The
examples and case studies are international and showcase a wide
range of issues. * Writing is extremely accessible and appropriate
for students approaching this subject for the first time
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