There is a need for a new edition that builds on its strong
reputation and updated to reflect the major changes in the
marketing environment over the past 10 years especially around
social responsibility and technology including social media, online
purchasing and booking platforms. The proposed changes are
appropriate and will keep the material relevant as the tourism and
hospitality recover from the impacts of the recent pandemic. It
also give the book a competitive advantage over others. * The book
is extremely credible and written by an extremely experienced
author. * The range of features that aid understanding and help
teach the subject area. The new mini e-marketing cases were seen as
a particular strength * Excellent balance of theory and industry
examples. Some of the other books available lack relevancy. * The
examples and case studies are international and showcase a wide
range of issues. * Writing is extremely accessible and appropriate
for students approaching this subject for the first time
General
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