0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R500 - R1,000 (1)
  • R1,000 - R2,500 (3)
  • R5,000 - R10,000 (1)
  • -
Status
Brand

Showing 1 - 5 of 5 matches in All Departments

How Journalists Use Twitter - The Changing Landscape of U.S. Newsrooms (Hardcover): Alecia Swasy How Journalists Use Twitter - The Changing Landscape of U.S. Newsrooms (Hardcover)
Alecia Swasy
R2,223 Discovery Miles 22 230 Ships in 12 - 19 working days

How Journalists Use Twitter: The Changing Landscape of U.S. Newsrooms shows how leading reporters and editors at four major metropolitan newspapers are embracing Twitter as a key tool in their daily routines and how the social media platform influences coverage. This book builds on social media research by analyzing newsroom work through the lens of four different communications theories-diffusion of innovation, boundary, social capital and agenda-setting theories. This book will be of interest to scholars of communication, journalism, and new media.

A Wall Street Guidebook for Journalism and Strategic Communication (Hardcover): Alecia Swasy A Wall Street Guidebook for Journalism and Strategic Communication (Hardcover)
Alecia Swasy
R5,070 Discovery Miles 50 700 Ships in 12 - 19 working days

A Wall Street Guidebook for Journalism and Strategic Communication provides media professionals with the savvy they need to navigate the world of finance and money. Intimidated by the numbers and math involved in the corporate world? This book is for you. Author Alecia Swasy, a former reporter at the Wall Street Journal, leads readers through case studies that provide real-world insight into how Wall Street operates and how to best approach the world of money and finance. Swasy breaks down essential skills like how to read key financial statements, find and interpret key data on companies and employ that research in crafting compelling stories and messages for both readers and clients. The book also covers topics like the scorekeepers and watchdogs of Wall Street, the Securities and Exchange Commission, how to avoid illegal activity in reporting and research, understanding mergers and acquisitions, and the history and current state of Wall Street. This book is for students and professionals alike - whether in corporate communication, public relations or journalism - who want to gain the financial literacy necessary to succeed in today's competitive marketplace. An online guide for professors includes discussion questions, assignments and time-tested pedagogical and classroom management tips: please visit www.routledge.com/9780367348069.

A Wall Street Guidebook for Journalism and Strategic Communication (Paperback): Alecia Swasy A Wall Street Guidebook for Journalism and Strategic Communication (Paperback)
Alecia Swasy
R1,312 Discovery Miles 13 120 Ships in 12 - 19 working days

A Wall Street Guidebook for Journalism and Strategic Communication provides media professionals with the savvy they need to navigate the world of finance and money. Intimidated by the numbers and math involved in the corporate world? This book is for you. Author Alecia Swasy, a former reporter at the Wall Street Journal, leads readers through case studies that provide real-world insight into how Wall Street operates and how to best approach the world of money and finance. Swasy breaks down essential skills like how to read key financial statements, find and interpret key data on companies and employ that research in crafting compelling stories and messages for both readers and clients. The book also covers topics like the scorekeepers and watchdogs of Wall Street, the Securities and Exchange Commission, how to avoid illegal activity in reporting and research, understanding mergers and acquisitions, and the history and current state of Wall Street. This book is for students and professionals alike - whether in corporate communication, public relations or journalism - who want to gain the financial literacy necessary to succeed in today's competitive marketplace. An online guide for professors includes discussion questions, assignments and time-tested pedagogical and classroom management tips: please visit www.routledge.com/9780367348069.

How Journalists Use Twitter - The Changing Landscape of U.S. Newsrooms (Paperback): Alecia Swasy How Journalists Use Twitter - The Changing Landscape of U.S. Newsrooms (Paperback)
Alecia Swasy
R1,139 Discovery Miles 11 390 Ships in 12 - 19 working days

How Journalists Use Twitter: The Changing Landscape of U.S. Newsrooms shows how leading reporters and editors at four major metropolitan newspapers are embracing Twitter as a key tool in their daily routines and how the social media platform influences coverage. This book builds on social media research by analyzing newsroom work through the lens of four different communications theories-diffusion of innovation, boundary, social capital and agenda-setting theories. This book will be of interest to scholars of communication, journalism, and new media.

Soap Opera - The inside Story of Proctor & Gamble (Paperback, 1st Touchstone ed): Alecia Swasy Soap Opera - The inside Story of Proctor & Gamble (Paperback, 1st Touchstone ed)
Alecia Swasy
R636 Discovery Miles 6 360 Ships in 10 - 15 working days

Behind Procter & Gamble's wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin". P&G's wealth and power ensure that it gets what it wants, from tax breaks to the eager services of Washington lobbyists.

In this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chilling story of life within P&G.

Wonderfully readable, impeccably researched, Soap Opera is a sobering look at the price of success in American business.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Cricut Joy Machine
 (6)
R3,709 R3,473 Discovery Miles 34 730
The Garden Within - Where the War with…
Anita Phillips Paperback R329 R302 Discovery Miles 3 020
Pigeon COMFYFEEL™ Breast Pads (30…
R103 Discovery Miles 1 030
Casio LW-200-7AV Watch with 10-Year…
R999 R899 Discovery Miles 8 990
AOC AGON AG275QXR 27" WQHD Gaming…
R11,499 R10,599 Discovery Miles 105 990
Feed The Machine
Nickelback CD  (1)
R186 R109 Discovery Miles 1 090
Bestway H2O GO! Sugarcoated Noodles…
R230 R207 Discovery Miles 2 070
Linx Miro High Back Office Chair (Black)
R1,599 R1,483 Discovery Miles 14 830
Skyworth 55G6400G 55" UHD Google TV
R8,999 R7,099 Discovery Miles 70 990
Hot Wheels Jigsaw Puzzles in a Tin
R299 R144 Discovery Miles 1 440

 

Partners