A Wall Street Guidebook for Journalism and Strategic Communication provides media professionals with the savvy they need to navigate the world of finance and money. Intimidated by the numbers and math involved in the corporate world? This book is for you. Author Alecia Swasy, a former reporter at the Wall Street Journal, leads readers through case studies that provide real-world insight into how Wall Street operates and how to best approach the world of money and finance. Swasy breaks down essential skills like how to read key financial statements, find and interpret key data on companies and employ that research in crafting compelling stories and messages for both readers and clients. The book also covers topics like the scorekeepers and watchdogs of Wall Street, the Securities and Exchange Commission, how to avoid illegal activity in reporting and research, understanding mergers and acquisitions, and the history and current state of Wall Street. This book is for students and professionals alike - whether in corporate communication, public relations or journalism - who want to gain the financial literacy necessary to succeed in today's competitive marketplace. An online guide for professors includes discussion questions, assignments and time-tested pedagogical and classroom management tips: please visit www.routledge.com/9780367348069.

A Wall Street Guidebook for Journalism and Strategic Communication provides media professionals with the savvy they need to navigate the world of finance and money. Intimidated by the numbers and math involved in the corporate world? This book is for you. Author Alecia Swasy, a former reporter at the Wall Street Journal, leads readers through case studies that provide real-world insight into how Wall Street operates and how to best approach the world of money and finance. Swasy breaks down essential skills like how to read key financial statements, find and interpret key data on companies and employ that research in crafting compelling stories and messages for both readers and clients. The book also covers topics like the scorekeepers and watchdogs of Wall Street, the Securities and Exchange Commission, how to avoid illegal activity in reporting and research, understanding mergers and acquisitions, and the history and current state of Wall Street. This book is for students and professionals alike - whether in corporate communication, public relations or journalism - who want to gain the financial literacy necessary to succeed in today's competitive marketplace. An online guide for professors includes discussion questions, assignments and time-tested pedagogical and classroom management tips: please visit www.routledge.com/9780367348069.

Behind Procter & Gamble's wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin". P&G's wealth and power ensure that it gets what it wants, from tax breaks to the eager services of Washington lobbyists.

In this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chilling story of life within P&G.

Wonderfully readable, impeccably researched, Soap Opera is a sobering look at the price of success in American business.

How Journalists Use Twitter: The Changing Landscape of U.S. Newsrooms shows how leading reporters and editors at four major metropolitan newspapers are embracing Twitter as a key tool in their daily routines and how the social media platform influences coverage. This book builds on social media research by analyzing newsroom work through the lens of four different communications theories-diffusion of innovation, boundary, social capital and agenda-setting theories. This book will be of interest to scholars of communication, journalism, and new media.