Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization wish to use the media actively as a business tool, or do you need to respond to the use of social media by others? Blogging and Other Social Media will address this question with practical guidance on using social media as well as the risks associated with it. A collaboration by leading thinkers and business users of social media, the book contains detailed and practical advice on the various forms of social media - their applications, advantages and disadvantages, how these technologies are evolving, and whether or not their use will benefit your business. The section covering social media and the law explains the risks and remedies related to abuse of copyright, defamation, privacy, data protection and user contracts as well as the opportunities and threats for online reputation. If you are looking to encourage your employees but want to protect your business from the threats this emerging media presents, get a copy of this practical guide and study it before you start including social media as part of your corporate marketing or communications strategy.

Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization wish to use the media actively as a business tool, or do you need to respond to the use of social media by others? Blogging and Other Social Media will address this question with practical guidance on using social media as well as the risks associated with it. A collaboration by leading thinkers and business users of social media, the book contains detailed and practical advice on the various forms of social media - their applications, advantages and disadvantages, how these technologies are evolving, and whether or not their use will benefit your business. The section covering social media and the law explains the risks and remedies related to abuse of copyright, defamation, privacy, data protection and user contracts as well as the opportunities and threats for online reputation. If you are looking to encourage your employees but want to protect your business from the threats this emerging media presents, get a copy of this practical guide and study it before you start including social media as part of your corporate marketing or communications strategy.

Arrive. Survive. Thrive. Getting humans to Mars has become one of the great challenges of our time. Mars holds the potential of human settlement, and the promise of life after Earth. Some of the world’s greatest entrepreneurs, architects and engineers are dedicated to conquering this next frontier. Moving to Mars: Design for the Red Planet is one of the first books to focus on the crucial role that design will play in this collective endeavour. From the capsules that will need to keep passengers in harmony during their nine-month journey, to the habitats that they will live in, to the terraforming of the landscape to make it life-sustaining, every detail needs to be designed. This task is falling to the traditional space agencies such as NASA, and to private entrepreneurs such as Elon Musk and Richard Branson, and to architects such as Norman Foster. As well as technical and practical solutions, this book will examine how design and design thinkers are approaching our move to Mars in unexpected ways. With striking, rarely-seen imagery and a unique design-led focus, this book will appeal to ‘space junkies’ and design enthusiasts alike.