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Customer-Equity-Management in Einem Dynamischen Wettbewerbumfeld - Konzeption Und Anwendung Eines... Customer-Equity-Management in Einem Dynamischen Wettbewerbumfeld - Konzeption Und Anwendung Eines Customer-Equity-Wettbewerbsmodells (German, Paperback, 2009 ed.)
Prof Dr Christoph Burmann; Alexander Breusch
R1,935 Discovery Miles 19 350
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Alexander Breusch entwickelt ein erweitertes Customer-Equity-Modell, das explizit ein dynamisches Wettbewerbsumfeld berucksichtigt und leitet Handlungsempfehlungen fur ein erfolgreiches Customer-Equity-Management in wettbewerbsintensiven Markten ab."

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